Last modified: 22 May 2019 17:07
Business Strategy covers a broad range of topics that come under the general heading of “Business Strategy” / “Strategic Management”. The course introduces participants to concepts, frameworks and models that are useful in providing explanations of how companies operate with respect to goal setting, understanding their competitive landscape, assessing opportunities, managing own capabilities, coordinating their activities with other companies, and competing to create value for customers. The course is interactive in nature, applying a learning-by-doing method involving students taking on roles as part of a series of simulation exercises.
|Session||First Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
The Business Strategy and Organisation course will apply theories, concepts and techniques of analysis, developed mainly in economics, but also in organisation theory and in economic sociology to realistic business situations. The strategy aspect recognises that most decisions are significant, irreversible and made in situations of uncertainty. The organisation aspect recognises that decisions are made in strictures and institutional settings, such as business organisations, product markets, finance markets and in business-to-business and business-to-consumer relationships. The course will be appropriate to (pg) level five teaching because it will present students with different theoretical and conceptual approaches, which draw on different assumptions about human agency and institutional and structural durability. Hence, students will receive an introduction to game theory, with its concepts of stable equilibrium, and also to behavioural theories of strategy, which are procedural and based on agents' routines, standard operating procedures and durable capabilities. Lectures will introduce theories, concepts and techniques of analysis. Seminars will be of equal significance and will focus on applications, mainly through case studies. Students will also learn case studies as an approach to pedagogy. Coursework will involve students undertaking their own independent case study analyses.
Information on contact teaching time is available from the course guide.
Group presentation (30%)
1800 word individual assignement (40%)
Individual briefing note (30%)
Resit: Failed individual elements must be resubmitted and achieve a passing grade of D3 or above. In the case of a failed element being required to be resubmitted course grade is capped at D3.
There are no assessments for this course.