Last modified: 22 May 2019 17:07
Business cannot be conducted without some form of communication between the participants involved. This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.
|Session||First Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
The course will address and examine the following business communication subject matter: negotiation; selling; business rhetoric (e.g. advertising and pitching); management and team communication; and web-presence communication on the internet. In-course assessments will be via a number of business communication simulations and role-play exercises developed by the course co-ordinator and previously used in universities and business schools throughout the world.
Information on contact teaching time is available from the course guide.
Continuous assessment (100%) consisting of 3 practical assignments (weighted: 40%; 30%; 30%).
Resit: Students will be able to re-sit two of the three assignments if they record an overall fail at the first attempt.
There are no assessments for this course.