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BU5068: BUSINESS FOR ARTS (2017-2018)

Last modified: 27 Feb 2018 18:48

Course Overview

The module utilises key content from entrepreneurship literature to facilitate student learning. Notably, the Business Model Canvas, Design Thinking and Learn Start-up, and the Entrepreneurs Journey. This is integrated with core marketing understanding, most notably the Value Proposition, Segmenting, Targeting and Positioning, Branding, and Marketing Communications and also an appreciation of key accounting and finance issues (assets, liabilities, cash flow etc.).

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Old Aberdeen Sustained Study No
  • Dr Ian Robson

Qualification Prerequisites


What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

This course sets out to provide participants an understanding of the business issues related to art projects, artists and art organisations. Specifically, the course aims to equip participants with the knowledge and skills needed to conceptualise, plan, finance and manage commercial and subsidised arts projects.

Degree Programmes for which this Course is Prescribed

  • Master of Letters in Art and Business

Contact Teaching Time

Sorry, we don't have that information available.

Teaching Breakdown


Individual assignment, 5 min video pitch and 500 word summary(40%); Group assignment, 15 min team presentation, 7 page report (2500 words) (30%); Individual assignment, 1500 word report (30%).

Resit: students who fail to achieve an overall grade of D3 can resubmit individual failed elements. Modules with resubmitted elements are capped at D3. 

Formative Assessment



Formative assessment feedback given through discussion in workshops

Summative assessment feedback given via written comments on submitted assessed work

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