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BU5959: MARKETING PROJECT (2016-2017)

Last modified: 28 Jun 2018 10:27

Course Overview

This practice-based ‘consultancy project’ module is available to students on a competitive basis during the final stages of the MSc Marketing Management. The project will be based on a specific company marketing issue. Students will be required to produce two written submissions:  

·        A report for their client addressing an agreed project brief. This may include elements of both primary and secondary data analysis.  

·        A critical review of academic literature on an agreed topic related to their industry project.

 Students will be assigned an academic supervisor in addition to a contact within their project company.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 60 credits (30 ECTS credits)
Campus None. Sustained Study No
  • Dr Elizabeth Thomson

Qualification Prerequisites


What courses & programmes must have been taken before this course?

  • MSc Marketing Management (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

Students will receive briefing sessions providing: [i] Insight into managing project-based work and managing client relations. [ii] The client brief. [iii] Insight into techniques, frameworks and literature relevant to undertaking the client brief Students will then work independently on first planning and then producing their client report. Importantly, they will have to present a progress summary to their supervisor (acting as project sponsor) at three milestone dates, one in each of the months of June, July and August. These progress summaries will form a part of the overall assessment in the form of project control marks. Students will present a summary of their findings in one of the last two weeks of August, before submitting their final report in the first week of September.

Degree Programmes for which this Course is Prescribed

  • MSc Marketing Management

Contact Teaching Time

Sorry, we don't have that information available.

Teaching Breakdown


Three 1000 word Project Milestone Reports, totalling 15% 15 minute Project Presentation: 15% (copies of slides and feedback will be kept for External Examiner review) 7000 word Individual Project Report: 70%

Formative Assessment




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