Last modified: 16 Nov 2016 18:03
This practice-based ‘consultancy project’ module is available to students on a competitive basis during the final stages of the MSc Marketing Management. The project will be based on a specific company marketing issue. Students will be required to produce two written submissions:
· A report for their client addressing an agreed project brief. This may include elements of both primary and secondary data analysis.
· A critical review of academic literature on an agreed topic related to their industry project.
Students will be assigned an academic supervisor in addition to a contact within their project company.
|Session||Second Sub Session||Credit Points||60 credits (30 ECTS credits)|
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