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Online Business Studies 2017-2018

BU5085: DIGITAL MARKETPLACE AND STRATEGY

30 credits

Level 5

First Sub Session

BU5086: DIGITAL STRATEGY AND DIGITAL ASSETS

30 credits

Level 5

First Sub Session

BU5087: EXECUTING A DIGITAL STRATEGY

30 credits

Level 5

First Sub Session

BU5088: EFFECTIVE CONSULTANCY AND PROJECT MANAGEMENT

30 credits

Level 5

First Sub Session

BU5089: DIGITAL FUTURES

30 credits

Level 5

First Sub Session

BU5090: CONSULTANCY-BASED PROJECT

30 credits

Level 5

First Sub Session

BU541A: MANAGING CHANGE

15 credits

Level 5

First Sub Session

The concepts of change have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers. Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation.

This module will focus on five main themes:

  • The Dimensions of Change

  • Change Models

  • Frameworks for Managing Change

  • Measuring Success

  • Sustaining Change

 

BU551B: STRATEGY AND PRACTICE IN A DYNAMIC WORLD

15 credits

Level 5

Second Sub Session

This module investigates the theories, concepts and techniques of investigation that are essential for analysis of where the organisation is, where it wants to be and how it will get there.

This module will focus on five main themes:

  • Planned versus emergent strategy

  • Strategy Tools

  • Strategy and Competition

  • Implementation

  • Re-thinking Markets: Blue Oceans and White Spaces

 

BU5585: DIGITAL MARKETPLACE AND STRATEGY

30 credits

Level 5

Second Sub Session

BU5586: DIGITAL STRATEGY AND DIGITAL ASSETS

30 credits

Level 5

Second Sub Session

BU5587: EXECUTING A DIGITAL STRATEGY

30 credits

Level 5

Second Sub Session

BU5588: EFFECTIVE CONSULTANCY AND PROJECT MANAGEMENT

30 credits

Level 5

Second Sub Session

BU5589: DIGITAL FUTURES

30 credits

Level 5

Second Sub Session

BU5590: CONSULTANCY-BASED PROJECT

30 credits

Level 5

Second Sub Session

BU571A: STRATEGIC MARKETING AND SALES

15 credits

Level 5

Second Sub Session

This module investigates how companies operating across a range of sectors identify and prioritise opportunities in the marketplace through the delivery of compelling value propositions.

This module will focus on five main themes:

  • Research and Understanding Customers
  • Segmenting, Targeting and Positions Markets
  • Developing and Establishing Sales Relationships
  • Routes to Market and the Sales Pipeline
  • Implementation and Control

 

BU571B: FUTURE THINKING

15 credits

Level 5

Second Sub Session

Future Thinking investigates the international, economic and business environments in which modern day businesses and policymakers have to operate.

This module will focus on five main themes:

  • The Futurist’s Toolkit
  • Consumer Decision Making and Industry Analytics
  • Understanding the Dynamics and Interdependence of National and Global Economies
  • Technological and Societal Trends
  • Future Fore-sighting Techniques for Spotting and Evaluating Future Trends 

 

BU581A: BUSINESS MODEL INNOVATION

15 credits

Level 5

Second Sub Session

This module investigates the concept of the business model and how and why organisations need to regularly challenge the way in which they do business in order to remain relevant and competitive.

This module will focus on five main themes:

  • The Business Module and its Component Parts
  • The Ten Types of Innovation
  • Business Model Patterns
  • Disruptive Thinking
  • Testing and Evaluating New Business Models

 

BU581B: LEADING AND MANAGING HIGH PEFORMANCE TEAMS

15 credits

Level 5

Second Sub Session

This module explores how to motivate, manage and lead people through nurturing and building high performance teams.

This module will focus on five main themes:

  • People, Personality and Performance
  • Coaching Models
  • Performance Management
  • Appraisal and Mentoring
  • Coaching in Practice 

 

BU591A: LEADING AND MANAGING PROJECTS

15 credits

Level 5

Second Sub Session

The focus of this module is not on personnel but on processes. The application of processes, methods, knowledge and skills enables us to achieve our objectives.

This module will focus on five main themes:

  • Planning for Success

  • Work Breakdown

  • Estimation: Time, Resources and Cost

  • Scheduling

  • Project Delivery and Evaluation

 

BU591B: ENTREPRENEURSHIP

45 credits

Level 5

Second Sub Session

Entrepreneurship is a key driver of the global economy and growth.  Entrepreneurs create wealth and jobs for society and their success often leads to the development of sustainable businesses. For many, entrepreneurship can also be a ‘lifestyle’ choice and enable you to be your own ‘boss’ and pursue a lifelong goal. In this final module you will be required to design, develop and implement your own business idea.

In this module we will coach you through the stages needs to launch or grow your own business or social enterprise.

 

BU591C: CONSULTANCY

45 credits

Level 5

Second Sub Session

Consultancy means advising clients on strategy, planning and problem solving.

Top consulting firms hire more MBA graduates than nearly any other type of employer (Financial Times, 2016).  That’s because an MBA cultivates business expertise that empowers you to offer profound business insight. In this final module you will undertake a management consultancy project that will require you to draw on all of the skills and expertise you have developed over the course of our MBA. You can apply your learning to either: a business you are working with or apply for one of our virtual consultancy internships.

 

BU591D: ENTERPRISE

45 credits

Level 5

Second Sub Session

Growth or New Venture Challenge

You will compete alongside your peers in one of our versatile, experiential business simulation programmes. Our simulations will challenge you to put the knowledge and expertise you have developed to deliver and implement a strategy to address one of three business challenges:

·       Starting a new business venture

·       Growing a small business

·       Planning and managing international expansion

 

BU5986: DIGITAL STRATEGY AND DIGITAL ASSETS

30 credits

Level 5

Second Sub Session

BU5987: EXECUTING A DIGITAL STRATEGY

30 credits

Level 5

Second Sub Session

BU5988: EFFECTIVE CONSULTANCY AND PROJECT MANAGEMENT

30 credits

Level 5

Second Sub Session

BU5989: DIGITAL FUTURES

30 credits

Level 5

Second Sub Session

BU5990: CONSULTANCY-BASED PROJECT

30 credits

Level 5

Second Sub Session

BU5992: DIGITAL MARKETPLACE AND STRATEGY

30 credits

Level 5

Second Sub Session

IB501A: ACCOUNTING & FINANCE FOR MANAGERS

15 credits

Level 5

First Sub Session

Accounting and Finance for Managers investigates the importance of understanding the role of finance in ensuring the sustainability and growth of organisations.

This module will focus on five main themes:

  • Assets and Liability: Understanding the Balance sheet

  • Presenting and Analysing Financial Statements

  • Sourcing Finance and Managing Cashflow

  • Managing Risk and Uncertainty

  • Linking Finance to Strategy and Operations

 

IB502A: STRATEGIC MARKETING AND SALES

15 credits

Level 5

First Sub Session

This module investigates how companies operating across a range of sectors identify and prioritise opportunities in the marketplace through the delivery of compelling value propositions.

This module will focus on five main themes:

  • Research and Understanding Customers
  • Segmenting, Targeting and Positions Markets
  • Developing and Establishing Sales Relationships
  • Routes to Market and the Sales Pipeline
  • Implementation and Control

 

IB502B: FUTURE THINKING

15 credits

Level 5

First Sub Session

Future Thinking investigates the international, economic and business environments in which modern day businesses and policymakers have to operate.

This module will focus on five main themes:

  • The Futurist’s Toolkit
  • Consumer Decision Making and Industry Analytics
  • Understanding the Dynamics and Interdependence of National and Global Economies
  • Technological and Societal Trends
  • Future Fore-sighting Techniques for Spotting and Evaluating Future Trends 

 

IB542A: BUSINESS MODEL INNOVATION

15 credits

Level 5

First Sub Session

This module investigates the concept of the business model and how and why organisations need to regularly challenge the way in which they do business in order to remain relevant and competitive.

This module will focus on five main themes:

  • The Business Module and its Component Parts
  • The Ten Types of Innovation
  • Business Model Patterns
  • Disruptive Thinking
  • Testing and Evaluating New Business Models

 

IB542B: LEADING AND MANAGING HIGH PEFORMANCE TEAMS

15 credits

Level 5

First Sub Session

This module explores how to motivate, manage and lead people through nurturing and building high performance teams.

This module will focus on five main themes:

  • People, Personality and Performance
  • Coaching Models
  • Performance Management
  • Appraisal and Mentoring
  • Coaching in Practice 

 

IB551A: THE LEADERSHIP CHALLENGE

15 credits

Level 5

Second Sub Session

You cannot lead if you do not understand yourself or the impact that you have on others.

In this module you will investigate the underlying theories which underpin the popular views about leadership and explore why understanding your own leadership style, competency and behaviour is the key to encouraging followership.

This module will focus on five main themes:

  • The Different Dimensions of Leadership

  • Leadership and Culture

  • The Supportive Leader

  • Leadership in Practice

  • Understanding Leadership

The global nature of the University of Aberdeen MBA will enable you to gain a greater understanding of your own leadership behaviours and capabilities in the context of your geographical culture and professional context.

You will carry out an insights analysis of your personality and leadership type before working to complete an online leadership simulation that requires you plan and execute strategy with limited resources to overcome challenges. 

You will then explore a range of leadership cases to see how and why different decisions are made depending on situation, context and past experience.

 

IB551B: MANAGING CHANGE

15 credits

Level 5

First Sub Session

The concepts of change have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers. Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation.

This module will focus on five main themes:

  • The Dimensions of Change

  • Change Models

  • Frameworks for Managing Change

  • Measuring Success

  • Sustaining Change

 

IB551C: STRATEGY AND PRACTICE IN A DYNAMIC WORLD

15 credits

Level 5

Second Sub Session

This module investigates the theories, concepts and techniques of investigation that are essential for analysis of where the organisation is, where it wants to be and how it will get there.

This module will focus on five main themes:

  • Planned versus emergent strategy

  • Strategy Tools

  • Strategy and Competition

  • Implementation

  • Re-thinking Markets: Blue Oceans and White Spaces

 

IB552A: LEADING AND MANAGING PROJECTS

15 credits

Level 5

Second Sub Session

The focus of this module is not on personnel but on processes. The application of processes, methods, knowledge and skills enables us to achieve our objectives.

This module will focus on five main themes:

  • Planning for Success

  • Work Breakdown

  • Estimation: Time, Resources and Cost

  • Scheduling

  • Project Delivery and Evaluation

 

IB571A: STRATEGIC MARKETING AND SALES

15 credits

Level 5

Second Sub Session

This module investigates how companies operating across a range of sectors identify and prioritise opportunities in the marketplace through the delivery of compelling value propositions.

This module will focus on five main themes:

  • Research and Understanding Customers
  • Segmenting, Targeting and Positions Markets
  • Developing and Establishing Sales Relationships
  • Routes to Market and the Sales Pipeline
  • Implementation and Control

 

IB571B: FUTURE THINKING

15 credits

Level 5

Second Sub Session

Future Thinking investigates the international, economic and business environments in which modern day businesses and policymakers have to operate.

This module will focus on five main themes:

  • The Futurist’s Toolkit
  • Consumer Decision Making and Industry Analytics
  • Understanding the Dynamics and Interdependence of National and Global Economies
  • Technological and Societal Trends
  • Future Fore-sighting Techniques for Spotting and Evaluating Future Trends 

 

IB572A: ACCOUNTING & FINANCE FOR MANAGERS

15 credits

Level 5

Second Sub Session

Accounting and Finance for Managers investigates the importance of understanding the role of finance in ensuring the sustainability and growth of organisations.

This module will focus on five main themes:

  • Assets and Liability: Understanding the Balance sheet

  • Presenting and Analysing Financial Statements

  • Sourcing Finance and Managing Cashflow

  • Managing Risk and Uncertainty

  • Linking Finance to Strategy and Operations

 

IB591A: BUSINESS MODEL INNOVATION

15 credits

Level 5

Second Sub Session

This module investigates the concept of the business model and how and why organisations need to regularly challenge the way in which they do business in order to remain relevant and competitive.

This module will focus on five main themes:

  • The Business Module and its Component Parts
  • The Ten Types of Innovation
  • Business Model Patterns
  • Disruptive Thinking
  • Testing and Evaluating New Business Models

 

IB591B: LEADING AND MANAGING PROJECTS

15 credits

Level 5

Second Sub Session

The focus of this module is not on personnel but on processes. The application of processes, methods, knowledge and skills enables us to achieve our objectives.

This module will focus on five main themes:

  • Planning for Success

  • Work Breakdown

  • Estimation: Time, Resources and Cost

  • Scheduling

  • Project Delivery and Evaluation

 

IB591C: LEADING AND MANAGING HIGH PEFORMANCE TEAMS

15 credits

Level 5

Second Sub Session

This module explores how to motivate, manage and lead people through nurturing and building high performance teams.

This module will focus on five main themes:

  • People, Personality and Performance
  • Coaching Models
  • Performance Management
  • Appraisal and Mentoring
  • Coaching in Practice 

 

IB592A: THE LEADERSHIP CHALLENGE

15 credits

Level 5

Second Sub Session

You cannot lead if you do not understand yourself or the impact that you have on others.

In this module you will investigate the underlying theories which underpin the popular views about leadership and explore why understanding your own leadership style, competency and behaviour is the key to encouraging followership.

This module will focus on five main themes:

  • The Different Dimensions of Leadership

  • Leadership and Culture

  • The Supportive Leader

  • Leadership in Practice

  • Understanding Leadership

The global nature of the University of Aberdeen MBA will enable you to gain a greater understanding of your own leadership behaviours and capabilities in the context of your geographical culture and professional context.

You will carry out an insights analysis of your personality and leadership type before working to complete an online leadership simulation that requires you plan and execute strategy with limited resources to overcome challenges. 

You will then explore a range of leadership cases to see how and why different decisions are made depending on situation, context and past experience.

 

IB592B: MANAGING CHANGE

15 credits

Level 5

First Sub Session

The concepts of change have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers. Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation.

This module will focus on five main themes:

  • The Dimensions of Change

  • Change Models

  • Frameworks for Managing Change

  • Measuring Success

  • Sustaining Change

 

IB592C: STRATEGY AND PRACTICE IN A DYNAMIC WORLD

15 credits

Level 5

Second Sub Session

This module investigates the theories, concepts and techniques of investigation that are essential for analysis of where the organisation is, where it wants to be and how it will get there.

This module will focus on five main themes:

  • Planned versus emergent strategy

  • Strategy Tools

  • Strategy and Competition

  • Implementation

  • Re-thinking Markets: Blue Oceans and White Spaces

 

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