Last modified: 24 Jul 2017 15:03
In The Context of Business, you will be introduced to the external context in which businesses operate. The course is designed to explore the political, economic, sociocultural, technological, ethical and market influences on business. It examines the role and place of business in an increasingly globalized world by looking at the ways in which businesses respond to their environment through innovation, strategy, operations and marketing. The aim of the course is to give an overview of issues that are relevant to the modern business environment and to prepare you for further study by stressing learning skills relevant across disciplines.
|Session||Second Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
The course will contain topics from the following and related areas: business organisations— marketing; human resource management; gender; operations; innovation; corporate social responsibility; international markets; politics; macroeconomics; culture; technology; law; environmental issues.
This is the total time spent in lectures, tutorials and other class teaching.
2-hour examination (75%)
Essay (1000 maximum word count) (25%)