Global Business Communication

MSc Global Business Communication

Study Global Business Communication at AFG College with University of Aberdeen in Qatar.

Global Business Communication

Study MSc Global Business Communication at AFG College with University of Aberdeen in Qatar.

At a Glance

On Campus Learning
12 months
Full Time/Part Time

Communication in the global workplace is essential to fostering partnerships, progressing intercultural collaborations, and understanding how institutional dynamics work to excel in local and international markets. The MSc Global Business Communication aims to develop your confidence to evaluate, analyse, and solve complex communication challenges in your profession.

Our comprehensive master’s degree combines specialised areas in communication and linguistics with topics in business management and marketing to broaden your interdisciplinary understanding of global communication. We link theoretical approaches to communication with applied practice through interactive lectures and seminars, enabling you to engage with cutting-edge research and innovative assessments to build your knowledge in one of the following industries: business, healthcare, media or legal communication. 

Our innovative topics and experts offer the tools required to analyse institutional values and understand core issues and practices in communication within your chosen industry. You also build skills in negotiation, intercultural communication, management, evaluation and analysis techniques, public speaking, personal relations, and rapport management. 

The programme draws on knowledge from industry experts and award-winning academics across disciplines, providing a holistic approach to language and communication analysis. Our academics also specialise in areas including, management business communication theory, institutional discourse, and intercultural communication, allowing you to examine key issues and practices of communication in core industries. 

Graduates have progressed onto roles in communication, marketing, consultancy in energy and communication, media, communication leadership, business, education, and further PhD research. You also develop transferable skills from research, problem-solving and presentation skills to intercultural communication and enhanced cultural knowledge, offering opportunities to work across different industries and sectors.

What You'll Study

We will endeavour to make all course options available; however, these may be subject to timetabling and other constraints. Depending on start date, courses may vary or change.

Getting Started at the University of Aberdeen (PD5006)

This course, which is prescribed for all taught postgraduate students, is studied entirely online, takes approximately 5-6 hours to complete and can be taken in one sitting, or spread across a number of weeks.

View detailed information about the Getting started at the University of Aberdeen course

Marketing Management (QB5003)

The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities.

View detailed information about the Marketing Management course

Communication Theory and Analysis (QA50C1)

View detailed information about the Communication Theory and Analysis course

Negotiation and Cross-Cultural Management (QB5045)

This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.

View detailed information about the Negotiation and Cross-Cultural Management course

Intercultural Communication (QA55C2)

View detailed information about the Intercultural Communication course

Institutional Discourse (QA55C3)

View detailed information about the Institutional Discourse course

The Leadership Challenge (QB5514)

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

View detailed information about The Leadership Challenge course

Dissertation in Professional Communication (QA59C4)

View detailed information about the Dissertation in Professional Communication course

How You’ll Study


Learning Methods

Individual Projects
Group Projects

Assessment Methods

The programme uses a variety of assessment instruments including:

  • Case Studies
  • Individual Essays
  • Individual Reports
  • Group Reports
  • Reflective Essays
  • Practical/Project Exercises
  • Presentations 

Why Study Global Business Communication?

Communications are vital for conducting business, co-existing with colleagues and clients and interacting with the world. This master’s degree intends to expand your knowledge and understanding of communication in core industries to support your professional practice. 

You will:

  • Analyse global communication approaches in core industries and build specialist knowledge to operate in highly competitive global markets
  • Apply theoretical and practical knowledge to an industry of choice: media, healthcare, business, and legal communication
  • Engage in cutting-edge analysis techniques and communication strategies to develop your professional practice
  • Gain transferable skills in leadership, management, and interpersonal communication

Entry Requirements

All candidates are reviewed on a case-by-case basis considering their qualifications and experience. The application process may include an interview with the Postgraduate Programme Director. The entry criteria and sign-off for an offer for study agreed by the relevant School and the University of Aberdeen Admissions Selection Team. The normal minimum expectation is that the students will have the equivalent of a UK 2nd Class Honours Degree and a level of English Proficiency.

English Language Requirements

To study for a Postgraduate Taught degree at the University of Aberdeen it is essential that you can speak, understand, read, and write English fluently. The minimum requirements for this degree are as follows: 

  • IELTS Academic: OVERALL - 6.5 with: Listening - 5.5; Reading - 5.5; Speaking - 5.5; Writing - 6.0
  • TOEFL iBT: OVERALL - 90 with: Listening - 17; Reading - 18; Speaking - 20; Writing - 21
  • PTE Academic: OVERALL - 62 with: Listening - 51; Reading - 51; Speaking - 51; Writing - 54
  • Cambridge English Advanced & Proficiency: OVERALL - 176 with: Listening - 162; Reading - 162; Speaking - 162; Writing - 169


  • The tuition fee is 105,000 QR per programme.
  • Tuition fees are fixed at the point of entry so there is no annual increase for returning students.
  • Flexible payment methods are available


The MSc Global Business Communication connects students with industry in a variety of ways. Students benefit from Industry weeks with the Business School where they will work on specific industry based tasks, building your networking and teamwork skills. Students also gain exposure to industry through a series of guest speaker talks during the year, featuring prominent figures from a range of professional contexts in Aberdeen and internationally. Students go on to undertake careers in top level communication jobs in a range of industries most notably, alumni have since acquired the roles of: Head of Product for a large communications consultancy and Head of Communications at a leading national hospital. Graduates also go on to manage key accounts in marketing consultancy firms, work in HR, PR and external relations.