Lecturer
- About
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- Email Address
- yanghong.hu@abdn.ac.uk
- Office Address
- School/Department
- Business School
Biography
Dr Yanghong (Alice) Hu is a Lecturer in the Department of Management Studies at the University of Aberdeen Business School. From October 2022 to January 2026, she completed a three-year term as the Head of the Strategy, Marketing, and Entrepreneurship Group. Dr Hu earned her PhD in Management from Hong Kong Baptist University.
Her research spans international business strategy and consumer behaviour. In the realm of strategy, she focuses on digitalisation, innovation, and corporate diversification. Her consumer behaviour research investigates regulatory focus, self-regulation, time-resource management, and branding.
Memberships and Affiliations
- Internal Memberships
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04/2024 to Now: Program Leader of MSc International Business Management
01/2024 to 03/2024: PhD Co-coordinator for the Department of Business Management
05/2023 to 08/2024: Exams Officer for Undergraduate Management Studies and International Business Programmes
10/2022 to 01/2026: Head of Group for the Strategy, Marketing, and Entrepreneurship Group
07/2021 to 07/2023: Program Leader of MSc Management and Finance (Online)
09/2019 to 08/2021: Go Abroad Tutor for the Department of Business Management
- External Memberships
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Fellow of the Higher Education Academy (FHEA) in the UK
Certified Management & Business Educator (CMBE)
- Research
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Research Overview
Prospective candidates with a dedicated passion for digitalisation and a robust background in quantitative analysis are highly welcome to apply for a PhD degree under my supervision!
Research Areas
Accepting PhDs
I am currently accepting PhDs in Business Management.
Please get in touch if you would like to discuss your research ideas further.
Funding and Grants
Erasmus Staff Mobility Funding
In 2023, Dr. Yanghong Hu was solely awarded the Erasmus Staff Mobility funding with an amount of EUR 4,559 under project 2020-1-UK01-KA103-078723.
Research Funding
Research on Meaning, Structure, and Multi-level Mechanisms of Algorithm Power. Funded by National Natural Science Foundation of China, 2023-2026. (Co-investigator, Funding Amount: 450,000RMB/56,000GBP)
Exploring Professional Service Heterogeneity and Unbalance in the Digital Medical Service and Its Service Performance. Funded by National Natural Science Foundation of China, 2022-2025. (Co-investigator, Funding Amount: 480,000 RMB/60,000 GBP)
Mechanisms and Governance Strategies for System Mutual Trust of Platform Firms: A Perspective of Multi-Parties. Funded by National Social Science Foundation of China, 2020-2025. (Co-investigator, Funding Amount: 200,000 RMB/25,000 GBP)
- Teaching
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Teaching Responsibilities
Postgraduate Courses (Ongoing)
BU5579 Internationalisation (Course Coordinator 2019/20 to now)
Postgraduate Courses (Previously taught)
BU5048 Business Strategy (Course Coordinator 2024/25)
QB5548 Internationalisation (Qatar Campus) (Course Coordinator 2023/24, 2024/25)
Undergraduate Courses (Previously taught)
JB4001 Research Methods for Business (China Campus, 2024 Autumn)
IN1501 International Context for Business 2 (Course Coordinator 2019/20, 2020/21, 2021/22, 2022/23)
MS4540 Business Management Dissertation (Course Coordinator 2019/20)
MS4536 Business Strategy
QB4505 Business Strategy (Qatar Campus)
QB2506 Introduction to International Business (Qatar Campus)
QB2505 Operations Management (Qatar Campus)
- Publications
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Page 1 of 2 Results 1 to 10 of 15
The impact of geographical mobility on mobile app usage: a self-regulatory resources perspective
Industrial Management and Data Systems, vol. 126, no. 5, pp. 1664-1689Contributions to Journals: ArticlesPerceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacks
Internet Research, vol. 35, no. 3, pp. 1274-1298Contributions to Journals: ArticlesThe round start time effect: Start time roundness drives consumers’ willingness to participate
Journal of Business Research, vol. 189, 115200Contributions to Journals: ArticlesUnderstanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective
Asia Pacific Journal of Marketing and Logistics, vol. 35, no. 9, pp. 2216-2234Contributions to Journals: ArticlesUniqueness neglect on consumer resistance to AI
Marketing Intelligence and Planning, vol. 41, no. 6, pp. 669-689Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1108/MIP-11-2022-0505
- [ONLINE] View publication in Scopus
Motivation for users’ knowledge sharing behavior in virtual brand communities: A psychological ownership perspective
Asia Pacific Journal of Marketing and Logistics, vol. 34, no. 10, pp. 2165-2183Contributions to Journals: ArticlesHow do servant leadership and self-esteem at work shape family performance in China?: A resource-gain-development perspective
Management Decision, vol. 60, no. 3, pp. 550-566Contributions to Journals: ArticlesExploring regulatory fit between service relationships and appeals in co-production
Journal of Services Marketing, vol. 35, no. 4, pp. 505-515Contributions to Journals: ArticlesThe effects of slack resource of R&D professionals on firm performance: evidence from traditional manufacturing firms in an emerging economy
International Journal of Human Resource Management, vol. 31, no. 12, pp. 1594-1616Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1080/09585192.2017.1416654
- [ONLINE] View publication in Scopus
Impact of inclusive leadership on employee innovative behavior: Perceived organizational support as a mediator
PloS ONE, vol. 14, no. 2, 0212091Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1371/journal.pone.0212091
- [OPEN ACCESS] http://aura.abdn.ac.uk/bitstreams/3778d416-d2b8-4dcc-8678-ac95318291ad/download
- [ONLINE] View publication in Scopus
- [ONLINE] View publication in Mendeley
