Primary pupils turn marketing pros with help from Business School

Pupils at Fishermoss Primary School in Portlethen have been working with University of Aberdeen Business School on a marketing project promoting the North-east of Scotland to tourists.

The primary four class were given an introduction to marketing and some common industry terminology as part of the session, before they were asked to think about the various tourist attractions in the region. 

The youngsters were then tasked with creating a poster highlighting some of the unique selling points of Aberdeen and Aberdeenshire to specific audiences visiting the area. 

The groups produced a range of exciting itineraries for different visitors, ranging from exchange pupils and families to the elderly, people visiting with dogs and young groups of friends, all designed to showcase a number of different venues/activities from Aberdeen city and Aberdeenshire. 

Pam Cumming, Schools Engagement Officer at the University of Aberdeen, said: “With the oil and gas industry the way it is, tourism is something that the Aberdeen city region will rely on heavily in the future. 

“The class demonstrated their research into tourist attractions by producing amazing posters and pitching their ideas, Dragons Den-style. Their enthusiasm for their local area was infectious and I found myself proud of the region and all it has to offer.” 

Fishermoss Primary School teacher Emily Blacklaws, said: “Cruise liners will be visiting the region soon and showcasing the wonderful attractions of Aberdeen is vital.  My class really enjoyed the workshop and continued the University experience by carrying out their own research and producing great work. They were excited about pitching their ideas and rehearsed and delivered very professionally.”

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