The introduction of baby boxes is a unique Scottish policy within the UK, aiming to improve health outcomes for babies and provide practical support for new parents in Scotland. The overall aim of this study is to provide the methodological underpinnings for a future longer-term study which will seek to design a holistic measure of wider social benefits. We anticipate that this could support not only a future evaluation of baby boxes but also other health interventions with an intended public health outcome.
To improve understanding of how issues relating to the introduction of baby boxes have been reported in a sample of media coverage.
To explore how issues relating to the introduction of baby boxes have been publicly discussed within a sample of online parental discussion forums.
To investigate how a range of Scottish parents feel about and respond to baby boxes as they roll out into routine practice.
Zoë Skea; email@example.com
Louise Locock; firstname.lastname@example.org