Using induced experiments to infer decision making strategies in discrete choice experiments
This study investigates the decision making strategies used by respondents when completing a discrete choice experiment (DCE). We address this question using an experimental economics technique: an induced value experiment. Our results indicate that a large proportion of respondents do not make pay-off (utility) maximising choices. We investigate the presence of satisficing behaviour and other non-utility maximising decision rules in both hypothetical and incentivised choices.
HERU researchers involved in this research project: Verity Watson
External collaborators: S Luchini (University of Aix-Marseille)