Induced experiments to infer decision making strategies in DCEs

Using induced experiments to infer decision making strategies in discrete choice experiments

This study investigates the decision making strategies used by respondents when completing a discrete choice experiment (DCE). We address this question using an experimental economics technique: an induced value experiment. Our results indicate that a large proportion of respondents do not make pay-off (utility) maximising choices. We investigate the presence of satisficing behaviour and other non-utility maximising decision rules in both hypothetical and incentivised choices.

HERU researchers involved in this research project: Verity Watson

External collaborators: S Luchini (University of Aix-Marseille)