Modelling purchasing behaviour for alcohol

The project examines how factors such as consumers’ choice of alcohol type and brand, their previous purchases and frequency of purchase affect responses to price changes. Of particular interest is the response of frequent and heavy purchasers and the potential effect of habitual behaviour. The study will use household scanner data to provide repeat observations over time.


HERU researchers involved in this research project: Anne Ludbrook, Lynda McKenzie and Ourega-Zoé Ejebu


Ejebu, O., McKenzie, L. and Ludbrook, A. (2018) 'Household purchasing of cheap alcohol: who would be most affected by minimum unit pricing', Nordic Journal of Health Economics, 6(1), 11-29.