Economic modelling: reducing health harms of foods high in fat, sugar or salt

Having a poor diet and being overweight can have a negative impact on health and wellbeing. To address this public health concern, the Scottish Government published its Diet and Healthy Weight Delivery Plan in July 2018. This included a number of actions focusing on children, the food environment, weight management services and leadership to promote healthy weight and diet. The primary aim of plan is to reduce the public health harm associated with the excessive consumption of calories, fat, sugar and salt, including the risks of developing type 2 diabetes, various types of cancer and other conditions such as cardiovascular disease. One commitment was to consult on plans to restrict the promotion and marketing of targeted foods high in fat, sugar or salt.

This research will use existing data from Kantar World Panel and collect new primary data on consumer preferences, using Discrete Choice Experiments, inform future Scottish Government policy on the impact of restricting the promotion and marketing of discretionary foods high in fat, sugar and salt.

HERU researchers involved in this research project: Paul McNamee and Patrícia Norwood

External Collaborators: C. Revoredo (Scotland Rural College)