Professor Verity Watson

Professor Verity Watson
Professor Verity Watson
Professor Verity Watson

Honorary Chair



Verity worked at HERU for over 20 years and is now an Honorary Professor at the University. Verity's expertise is non-market valuation using contingent valuation and discrete choice experiments. Her research focuses on testing the validity of non-market valuation methods and how study context can influence responses.

Verity has applied these methods to inform a range of policy issues. In doing so she has worked with academics from a number of different fields, the government and the pharmaceutical industry.



  • PhD Economics 
    2003 - University of Aberdeen 
  • MSc Economics 
    1998 - Glasgow University 
  • MA(Hons) Economic Science 
    1997 - University of Aberdeen 

Latest Publications

View My Publications


Page 3 of 3 Results 51 to 61 of 61

  • A generation of childless women: lessons from the United States

    Craig, B. M., Donovan, K. A., Fraenkel, L., Watson, V., Hawley, S., Quinn, G. P.
    Women's Health Issues, vol. 24, no. 1, pp. e21-e27
    Contributions to Journals: Articles
  • Uncertainty and framing in a valuation task

    Luchini, S., Watson, V.
    Journal of Economic Psychology, vol. 39, pp. 204-214
    Contributions to Journals: Articles
  • Utilisation of eye-care services: The effect of Scotland's free eye examination policy

    Dickey, H., Ikenwilo, D., Norwood, P., Watson, V., Zangelidis, A.
    Health Policy, vol. 108, no. 2-3, pp. 286-293
    Contributions to Journals: Articles
  • Involving the public in priority setting: a case study using discrete choice experiments

    Watson, V., Carnon, A., Ryan, M., Cox, D.
    Journal of Public Health, vol. 34, no. 2, pp. 253-260
    Contributions to Journals: Articles
  • Job satisfaction and quit intentions of offshore workers in the UK North Sea oil and and gas industry

    Dickey, H., Watson, V., Zangelidis, A.
    Scottish Journal of Political Economy, vol. 58, no. 5, pp. 607-633
    Contributions to Journals: Articles
  • Is it all about money?: An examination of the motives behind moonlighting

    Dickey, H. S., Watson, V., Zangelidis, A.
    Applied Economics, vol. 43, no. 26, pp. 3767-3774
    Contributions to Journals: Articles
  • Comparing welfare estimates from payment card contingent valuation and discrete choice experiments

    Ryan, M., Watson, V.
    Health Economics, vol. 18, no. 4, pp. 389-401
    Contributions to Journals: Articles
  • Rationalising the 'irrational': a think aloud study of discrete choice experiment responses

    Ryan, M., Watson, V., Entwistle, V.
    Health Economics, vol. 18, no. 3, pp. 321-336
    Contributions to Journals: Articles
  • Choosing Not to Choose: Considering Serial Non-Participation in Discrete Choice Experiments

    Amaya-Amaya, M., Watson, V.
    Working Papers: Preprint Papers
  • Exploring preference anomalies in double bounded contingent valuation

    Watson, V., Ryan, M. E.
    Journal of Health Economics, vol. 26, no. 3, pp. 463-482
    Contributions to Journals: Articles
  • Methodological issues in the monetary valuation of benefits in healthcare

    Ryan, M., Watson, V., Amaya-Amaya, M.
    Expert Review of Pharmacoeconomics and Outcomes Research
    Contributions to Journals: Articles
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