Honorary Chair
- About
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- School/Department
- School of Medicine, Medical Sciences and Nutrition
Biography
Professor Watson is an internationally recognised economist with over 25 years of experience in stated preference research, including discrete choice experiments and contingent valuation, focusing on the design and validity of preference elicitation methods. Her work spans health economics, environmental economics, and public policy applications, bridging methodological innovation with real-world implementation.
Professor Watson's research addresses fundamental questions about how stated preference methods perform in practice, grounded in the essential question: "does this method actually measure what we think it measures?" Her research examines the cognitive processes underlying preference elicitation, investigates factors that influence response quality, and develops approaches to improve the reliability of preference data. This work has established best practices in preference studies and guided researchers in understanding when and how these methods can be reliably applied across different contexts and populations.
Professor Watson has over 75 widely cited peer-reviewed publications in leading journals including Journal of Economic Behavior and Organization, Health Economics, Social Science and Medicine, and Lancet: Public Health.
Professor Watson developed and co-leads the internationally recognised annual course "Using Discrete Choice Experiments in Health Economics," training researchers and industry professionals from academic institutions, pharmaceutical companies, and consulting firms globally.
Professor Watson was Personal Chair in the Health Economics Research Unit, leading the Preference and Value research theme until April 2024. She continues as Honorary Professor in the Health Economics Research Unit, a position held since 2024
Qualifications
- PhD Economics2003 - University of Aberdeen
- MSc Economics1998 - Glasgow University
- MA(Hons) Economic Science1997 - University of Aberdeen
Latest Publications
‘Come and work here!’: A qualitative exploration of local community-led initiatives to recruit and retain health care staff in remote and rural areas of the UK
Journal of Health Services Research & PolicyContributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1177/13558196251318607
ICANEQUAL multi-stakeholder partnership: Reducing inequalities in liver cancer (HCC) diagnosis, treatment and care across the UK
NIHR Open Research, vol. 5, no. 5Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.3310/nihropenres.13723.1
Valuing the health and wellbeing value of the NHS Scotland’s outdoor estate: How are NHS open spaces used and what is their value to the Scottish population
Scottish Environment, Food and Agriculture Research Institutes (SEFARI). 76 pagesBooks and Reports: Other ReportsPreferences of Recent Mums in Remote and Rural Areas for Type of Intrapartum Care: A Discrete Choice Experiment
The Patient - Patient-Centered Outcomes Research, vol. 17, pp. 663–672Contributions to Journals: ArticlesTreatment preferences of patients with muscle invasive bladder cancer: A discrete choice experiment
BJUI Compass, vol. 5, no. 11, pp. 1059-1068Contributions to Journals: Articles
- Publications
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Page 3 of 7 Results 21 to 30 of 65
Is relational continuity of care as important to people as policy makers think?: Preferences for continuity of care in primary care
Family Practice, vol. 38, no. 5, pp. 569-575Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1093/fampra/cmab010
- [ONLINE] View publication in Scopus
The Value of Preventative Dental Care: A Discrete-Choice Experiment
Journal of Dental Research, vol. 100, no. 7, pp. 723-730Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1177/0022034521989943
- [OPEN ACCESS] http://aura.abdn.ac.uk/bitstream/2164/16739/1/Boyers_etal_JDR_The_Value_Of_VoR.pdf
- [ONLINE] View publication in Scopus
Metastatic prostate cancer patients’ Attitudes towards Treatment of the local Tumour and metastasis Evaluative Research (IP5-MATTER): A multicentre, discrete choice experiment trial-in-progress
EAU21 Virtual Congress, pp. S1217-S1218Contributions to Conferences: Abstracts- [ONLINE] DOI: https://doi.org/10.1016/s0302-2838(21)01243-4
- [ONLINE] http://dx.doi.org/10.1016/s0302-2838(21)01243-4
The burden of dengue in children by calculating spatial temperature: A methodological approach using remote sensing techniques
International Journal of Environmental Research and Public Health, vol. 18, no. 8, 4230Contributions to Journals: ArticlesCOVID-19 vaccine hesitancy in a representative working-age population in France: a survey experiment based on vaccine characteristics
The Lancet Public Health, vol. 6, no. 4, pp. e210-e221Contributions to Journals: ArticlesRadical Treatment Without Cure: Decision-making in Oligometastatic Prostate Cancer
European Urology, vol. 79, no. 4, pp. 558-560Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1016/j.eururo.2021.01.029
- [ONLINE] View publication in Scopus
Understanding public preferences and trade-offs for government responses during a pandemic: a protocol for a discrete choice experiment in the UK
BMJ Open, vol. 10, no. 11, e043477Contributions to Journals: ArticlesEvaluating the Trade-offs Men with Localized Prostate Cancer Make between the Risks and Benefits of Treatments: the COMPARE study
Journal of Urology, vol. 204, no. 2, pp. 273-280Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1097/JU.0000000000000754
- [ONLINE] View publication in Scopus
How are debriefing questions used in health discrete choice experiments? An online survey
Value in Health, vol. 23, no. 3, pp. 289-293Contributions to Journals: ArticlesCase study: A realistic contaminated site remediation and different scenarios of intervention
Cost-Benefit Analysis of Environmental Health Interventions. Elsevier, pp. 229-256, 28 pagesChapters in Books, Reports and Conference Proceedings: Chapters- [ONLINE] DOI: https://doi.org/10.1016/B978-0-12-812885-5.00011-1
- [ONLINE] View publication in Scopus
