Professor Verity Watson
Honorary Chair
- About
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- School/Department
- School of Medicine, Medical Sciences and Nutrition
Biography
Professor Watson is an internationally recognised economist with over 25 years of experience in stated preference research, including discrete choice experiments and contingent valuation, focusing on the design and validity of preference elicitation methods. Her work spans health economics, environmental economics, and public policy applications, bridging methodological innovation with real-world implementation.
Professor Watson's research addresses fundamental questions about how stated preference methods perform in practice, grounded in the essential question: "does this method actually measure what we think it measures?" Her research examines the cognitive processes underlying preference elicitation, investigates factors that influence response quality, and develops approaches to improve the reliability of preference data. This work has established best practices in preference studies and guided researchers in understanding when and how these methods can be reliably applied across different contexts and populations.
Professor Watson has over 75 widely cited peer-reviewed publications in leading journals including Journal of Economic Behavior and Organization, Health Economics, Social Science and Medicine, and Lancet: Public Health.
Professor Watson developed and co-leads the internationally recognised annual course "Using Discrete Choice Experiments in Health Economics," training researchers and industry professionals from academic institutions, pharmaceutical companies, and consulting firms globally.
Professor Watson was Personal Chair in the Health Economics Research Unit, leading the Preference and Value research theme until April 2024. She continues as Honorary Professor in the Health Economics Research Unit, a position held since 2024
Qualifications
- PhD Economics2003 - University of Aberdeen
- MSc Economics1998 - Glasgow University
- MA(Hons) Economic Science1997 - University of Aberdeen
Latest Publications
‘Come and work here!’: A qualitative exploration of local community-led initiatives to recruit and retain health care staff in remote and rural areas of the UK
Journal of Health Services Research & PolicyContributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1177/13558196251318607
ICANEQUAL multi-stakeholder partnership: Reducing inequalities in liver cancer (HCC) diagnosis, treatment and care across the UK
NIHR Open Research, vol. 5, no. 5Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.3310/nihropenres.13723.1
Valuing the health and wellbeing value of the NHS Scotland’s outdoor estate: How are NHS open spaces used and what is their value to the Scottish population
Scottish Environment, Food and Agriculture Research Institutes (SEFARI). 76 pagesBooks and Reports: Other ReportsPreferences of Recent Mums in Remote and Rural Areas for Type of Intrapartum Care: A Discrete Choice Experiment
The Patient - Patient-Centered Outcomes Research, vol. 17, pp. 663–672Contributions to Journals: ArticlesTreatment preferences of patients with muscle invasive bladder cancer: A discrete choice experiment
BJUI Compass, vol. 5, no. 11, pp. 1059-1068Contributions to Journals: Articles
- Publications
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Page 2 of 3 Results 26 to 50 of 65
Radical Treatment Without Cure: Decision-making in Oligometastatic Prostate Cancer
European Urology, vol. 79, no. 4, pp. 558-560Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1016/j.eururo.2021.01.029
- [ONLINE] View publication in Scopus
Understanding public preferences and trade-offs for government responses during a pandemic: a protocol for a discrete choice experiment in the UK
BMJ Open, vol. 10, no. 11, e043477Contributions to Journals: ArticlesEvaluating the Trade-offs Men with Localized Prostate Cancer Make between the Risks and Benefits of Treatments: the COMPARE study
Journal of Urology, vol. 204, no. 2, pp. 273-280Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1097/JU.0000000000000754
- [ONLINE] View publication in Scopus
How are debriefing questions used in health discrete choice experiments? An online survey
Value in Health, vol. 23, no. 3, pp. 289-293Contributions to Journals: ArticlesCase study: A realistic contaminated site remediation and different scenarios of intervention
Cost-Benefit Analysis of Environmental Health Interventions. Elsevier, pp. 229-256, 28 pagesChapters in Books, Reports and Conference Proceedings: Chapters- [ONLINE] DOI: https://doi.org/10.1016/B978-0-12-812885-5.00011-1
- [ONLINE] View publication in Scopus
Monetary analysis of health outcomes
Cost-Benefit Analysis of Environmental Health Interventions. Guerriero, C. (ed.). Elsevier, pp. 73-93, 21 pagesChapters in Books, Reports and Conference Proceedings: Chapters- [ONLINE] DOI: https://doi.org/10.1016/B978-0-12-812885-5.00004-4
- [ONLINE] View publication in Scopus
Mode and Frame Matter: assessing the impact of survey mode and sample frame in choice experiments
Medical Decision Making, vol. 39, no. 7, pp. 827-841Contributions to Journals: ArticlesInvestigating users' preferences for Low Emission Buses: Experiences from Europe's largest hydrogen bus fleet
Journal of Choice Modelling, vol. 32, 100169Contributions to Journals: ArticlesChoice certainty and deliberative thinking in discrete choice experiments: A theoretical and empirical investigation
Journal of Economic Behavior and Organization, vol. 164, pp. 235-255Contributions to Journals: ArticlesTesting the Expert Based Weights Used in the UK’s Index of Multiple Deprivation (IMD) Against Three Preference-Based Methods
Social Indicators Research, vol. 144, no. 3, pp. 1055-1074Contributions to Journals: ArticlesPatients' experiences and preferences for primary care delivery: a focus group analysis
Primary health care research & development, vol. 20, e106Contributions to Journals: ArticlesValue-elicitation and value-formation properties of discrete choice experiment and experimental auctions
European Review of Agricultural Economics, vol. 46, no. 1, pp. 3-27Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1093/erae/jby014
- [OPEN ACCESS] http://aura.abdn.ac.uk/bitstream/2164/14635/1/Lasagne_May_2018.pdf
Eye Care Service in Scotland: Did the Scots Get it Right?: Project Report
Other Contributions: Other ContributionsComment on: Patients' preferences for anti-osteoporosis drug treatment: a cross-European discrete choice experiment: reply
Rheumatology, vol. 57, no. 3, pp. 584-585Contributions to Journals: Comments and Debates- [ONLINE] DOI: https://doi.org/10.1093/rheumatology/kex430
The Best of Both Worlds: An Example Mixed Methods Approach to Understand Men’s Preferences for the Treatment of Lower Urinary Tract Symptoms
The Patient - Patient-Centered Outcomes Research, vol. 11, no. 1, pp. 55-67Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1007/s40271-017-0263-7
- [OPEN ACCESS] http://aura.abdn.ac.uk/bitstream/2164/10674/1/manuscript_accepted.pdf
Decision heuristic or preference? Attribute non-attendance in discrete choice problems
Health Economics, vol. 27, no. 1, pp. 157-171Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1002/hec.3524
- [OPEN ACCESS] http://aura.abdn.ac.uk/bitstream/2164/10609/2/main_document_resubmit.pdf
More Than Meets The Eye: Has the Eye Care Policy in Scotland Had Wider Health Benefits?
Working Papers: Discussion PapersWhat do UK medical students value most in their careers?: A discrete choice experiment
Medical Education, vol. 51, no. 8, pp. 839-851Contributions to Journals: ArticlesPatients’ preferences for anti-osteoporosis drug treatment: a cross-European discrete-choice experiment
Rheumatology, vol. 56, no. 7, pp. 1167-1176Contributions to Journals: ArticlesPatient satisfaction in community pharmacy
Pharmaceutical Journal, vol. 298, no. 7899, pp. 169Contributions to Journals: Letters- [ONLINE] View publication in Scopus
Economic considerations and patients’ preferences affect treatment selection for rheumatoid arthritis patients: A discrete choice experiment among European rheumatologists
Annals of the Rheumatic Diseases, vol. 76, no. 1, pp. 126-132Contributions to Journals: ArticlesPatients want to learn about their condition and medicines
Pharmaceutical Journal, vol. 298, no. 7899Contributions to Journals: Letters- [ONLINE] DOI: https://doi.org/10.1211/PJ.2016.20202043
- [ONLINE] View publication in Scopus
Men’s preferences for the treatment of lower urinary tract symptoms associated with benign prostatic hyperplasia: a discrete choice experiment
Patient preference and adherence, vol. 2016, no. 10, pp. 2407-2417Contributions to Journals: ArticlesManaging Minor Ailments: The Public’s Preferences for Attributes of Community Pharmacies. A Discrete Choice Experiment
PloS ONE, vol. 11, no. 3, pp. 1-15Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1371/journal.pone.0152257
- [OPEN ACCESS] http://aura.abdn.ac.uk/bitstream/2164/5831/1/journal.pone.0152257.PDF
- [ONLINE] View publication in Scopus
What do UK doctors in training value in a post?: A discrete choice experiment
Medical Education, vol. 50, no. 2, pp. 189-202Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1111/medu.12896
- [OPEN ACCESS] http://aura.abdn.ac.uk/bitstream/2164/13272/2/Cleland_et_al_AAM.pdf
