Honorary Chair
- About
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- School/Department
- School of Medicine, Medical Sciences and Nutrition
Biography
Professor Watson is an internationally recognised economist with over 25 years of experience in stated preference research, including discrete choice experiments and contingent valuation, focusing on the design and validity of preference elicitation methods. Her work spans health economics, environmental economics, and public policy applications, bridging methodological innovation with real-world implementation.
Professor Watson's research addresses fundamental questions about how stated preference methods perform in practice, grounded in the essential question: "does this method actually measure what we think it measures?" Her research examines the cognitive processes underlying preference elicitation, investigates factors that influence response quality, and develops approaches to improve the reliability of preference data. This work has established best practices in preference studies and guided researchers in understanding when and how these methods can be reliably applied across different contexts and populations.
Professor Watson has over 75 widely cited peer-reviewed publications in leading journals including Journal of Economic Behavior and Organization, Health Economics, Social Science and Medicine, and Lancet: Public Health.
Professor Watson developed and co-leads the internationally recognised annual course "Using Discrete Choice Experiments in Health Economics," training researchers and industry professionals from academic institutions, pharmaceutical companies, and consulting firms globally.
Professor Watson was Personal Chair in the Health Economics Research Unit, leading the Preference and Value research theme until April 2024. She continues as Honorary Professor in the Health Economics Research Unit, a position held since 2024
Qualifications
- PhD Economics2003 - University of Aberdeen
- MSc Economics1998 - Glasgow University
- MA(Hons) Economic Science1997 - University of Aberdeen
Latest Publications
‘Come and work here!’: A qualitative exploration of local community-led initiatives to recruit and retain health care staff in remote and rural areas of the UK
Journal of Health Services Research & Policy, vol. 30, no. 3, pp. 180-188Contributions to Journals: ArticlesValidating and Updating the OHTS-EGPS Model Predicting 5-year Glaucoma Risk among Ocular Hypertension Patients Using Electronic Records
Ophthalmology Glaucoma, vol. 8, no. 2, pp. 143-151Contributions to Journals: ArticlesICANEQUAL multi-stakeholder partnership: Reducing inequalities in liver cancer (HCC) diagnosis, treatment and care across the UK
NIHR Open Research, vol. 5, no. 5Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.3310/nihropenres.13723.1
Valuing the health and wellbeing value of the NHS Scotland’s outdoor estate: How are NHS open spaces used and what is their value to the Scottish population
Scottish Environment, Food and Agriculture Research Institutes (SEFARI). 76 pagesBooks and Reports: Other ReportsPreferences of Recent Mums in Remote and Rural Areas for Type of Intrapartum Care: A Discrete Choice Experiment
The Patient - Patient-Centered Outcomes Research, vol. 17, pp. 663–672Contributions to Journals: Articles
- Publications
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‘Moving to the countryside and staying’?: Exploring doctors migration choices to remote and rural areas
Journal of Rural Studies, vol. 108, 103210Contributions to Journals: ArticlesTeleworking and housing demand
Regional Science and Urban Economics, vol. 101, 103915Contributions to Journals: ArticlesResearch Project Briefing: Enhancing recruitment and retention of doctors in rural Scotland
Chief Scientist Office (Document).Other Contributions: Other ContributionsThe perception of women in rural and remote Scotland about intrapartum care: A qualitative study
The Patient - Patient-Centered Outcomes Research, vol. 16, pp. 117-125Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1007/s40271-022-00608-5
- [ONLINE] View publication in Scopus
Public contributors' preferences for the organisation of remote public involvement meetings in health and social care: a discrete choice experiment study
Health Expectations, vol. 26, no. 1, pp. 146-159Contributions to Journals: ArticlesTeleworking and Housing Demand
Working Papers: Preprint Papers- [ONLINE] https://ssrn.com/abstract=4182936
- [ONLINE] View publication in Scopus
Prescribing antibiotics: factors driving decision-making in general practice. A discrete choice experiment
Social Science and Medicine, vol. 305, 115033Contributions to Journals: ArticlesPublic acceptability of non-pharmaceutical interventions to control a pandemic in the United Kingdom: a discrete choice experiment
BMJ Open, vol. 12, no. 3, e054155Contributions to Journals: ArticlesA Systematic Review of Patients’ Values, Preferences, and Expectations for the Treatment of Metastatic Prostate Cancer
European Urology Open Science, vol. 36, pp. 9-18Contributions to Journals: ArticlesRegional Differences in COVID-19 Vaccine Hesitancy in December 2020: A Natural Experiment in the French Working-Age Population
Vaccines, vol. 9, no. 11, 1364Contributions to Journals: Articles
