Honorary Chair
- About
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- School/Department
- School of Medicine, Medical Sciences and Nutrition
Biography
Professor Watson is an internationally recognised economist with over 25 years of experience in stated preference research, including discrete choice experiments and contingent valuation, focusing on the design and validity of preference elicitation methods. Her work spans health economics, environmental economics, and public policy applications, bridging methodological innovation with real-world implementation.
Professor Watson's research addresses fundamental questions about how stated preference methods perform in practice, grounded in the essential question: "does this method actually measure what we think it measures?" Her research examines the cognitive processes underlying preference elicitation, investigates factors that influence response quality, and develops approaches to improve the reliability of preference data. This work has established best practices in preference studies and guided researchers in understanding when and how these methods can be reliably applied across different contexts and populations.
Professor Watson has over 75 widely cited peer-reviewed publications in leading journals including Journal of Economic Behavior and Organization, Health Economics, Social Science and Medicine, and Lancet: Public Health.
Professor Watson developed and co-leads the internationally recognised annual course "Using Discrete Choice Experiments in Health Economics," training researchers and industry professionals from academic institutions, pharmaceutical companies, and consulting firms globally.
Professor Watson was Personal Chair in the Health Economics Research Unit, leading the Preference and Value research theme until April 2024. She continues as Honorary Professor in the Health Economics Research Unit, a position held since 2024
Qualifications
- PhD Economics2003 - University of Aberdeen
- MSc Economics1998 - Glasgow University
- MA(Hons) Economic Science1997 - University of Aberdeen
Latest Publications
‘Come and work here!’: A qualitative exploration of local community-led initiatives to recruit and retain health care staff in remote and rural areas of the UK
Journal of Health Services Research & PolicyContributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1177/13558196251318607
ICANEQUAL multi-stakeholder partnership: Reducing inequalities in liver cancer (HCC) diagnosis, treatment and care across the UK
NIHR Open Research, vol. 5, no. 5Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.3310/nihropenres.13723.1
Valuing the health and wellbeing value of the NHS Scotland’s outdoor estate: How are NHS open spaces used and what is their value to the Scottish population
Scottish Environment, Food and Agriculture Research Institutes (SEFARI). 76 pagesBooks and Reports: Other ReportsPreferences of Recent Mums in Remote and Rural Areas for Type of Intrapartum Care: A Discrete Choice Experiment
The Patient - Patient-Centered Outcomes Research, vol. 17, pp. 663–672Contributions to Journals: ArticlesTreatment preferences of patients with muscle invasive bladder cancer: A discrete choice experiment
BJUI Compass, vol. 5, no. 11, pp. 1059-1068Contributions to Journals: Articles
- Publications
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Page 1 of 7 Results 1 to 10 of 65
‘Come and work here!’: A qualitative exploration of local community-led initiatives to recruit and retain health care staff in remote and rural areas of the UK
Journal of Health Services Research & PolicyContributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1177/13558196251318607
ICANEQUAL multi-stakeholder partnership: Reducing inequalities in liver cancer (HCC) diagnosis, treatment and care across the UK
NIHR Open Research, vol. 5, no. 5Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.3310/nihropenres.13723.1
Valuing the health and wellbeing value of the NHS Scotland’s outdoor estate: How are NHS open spaces used and what is their value to the Scottish population
Scottish Environment, Food and Agriculture Research Institutes (SEFARI). 76 pagesBooks and Reports: Other ReportsPreferences of Recent Mums in Remote and Rural Areas for Type of Intrapartum Care: A Discrete Choice Experiment
The Patient - Patient-Centered Outcomes Research, vol. 17, pp. 663–672Contributions to Journals: ArticlesTreatment preferences of patients with muscle invasive bladder cancer: A discrete choice experiment
BJUI Compass, vol. 5, no. 11, pp. 1059-1068Contributions to Journals: ArticlesDo the Scottish population value NHS outdoor spaces?
Rural & Environment Science and Analytical Services Science, Evidence and Policy Conference 2024Contributions to Conferences: PostersCost-effectiveness of monitoring ocular hypertension based on a risk prediction tool
BMJ open ophthalmology, vol. 9, no. 1, e001741Contributions to Journals: ArticlesStability of Willingness to Pay: does time and treatment allocation in a Randomised Controlled Trial influence willingness to pay?
Medical Decision Making, vol. 44, no. 5, pp. 470-480Contributions to Journals: ArticlesPublic Preferences and Willingness to Pay for a Net Zero NHS: a protocol for a discrete choice experiment in England and Scotland
BMJ Open, vol. 14, no. 6, e082863Contributions to Journals: Articles‘Moving to the countryside and staying’?: Exploring doctors migration choices to remote and rural areas
Journal of Rural Studies, vol. 108, 103210Contributions to Journals: Articles
