PCST 2020+1 Workshop Programme provide delegates with an opportunity to explore topics related to the Public Communication of Science and Technology in more detail. One of the workshops is open to a wider audience of students with an interest in Science Communication.
The open workshop is free but places are limited and will be allocated on a first come first served basis. To register complete the online registration form.
Please note - we will provide details of name and email address to the organisers to ensure access to the workshops. Data will only be used for this purpose and will be deleted post event.
Healthcare Communications: an interactive workshop based on a real-world case study
20 May 2021 at 14:00
Amiculum - Silver Sponsor
This workshop is for students and early career researchers who are interested in medical and health related science communication. In this session you will be challenged to create two 15-second podcast adverts to inform specific audiences about a medical condition and an unmet clinical need. The adverts will feature on two high-profile podcasts; one for the general public and the second for healthcare professionals.
Participants will need to consider how to effectively communicate to the different audiences when generating the key messages and the primary objective of each advert. Once the task is completed, each group will present their adverts during a feedback session and will be scored on creativity, audience impact, and collaboration.
This session is hosted by Amiculum, a service and consultancy that delivers a range of services to healthcare clients. They have experience in a wide range of therapy areas, including rare diseases and genomic medicine.
While entirely fictitious, this challenge reflects the type of situation regularly encountered in healthcare communications and provides valuable insight into the industry. The key aims of the workshop are to encourage creative thinking, collaboration, and the effective communication of scientific information in a medical context.
The workshop will last for roughly two hours and will take place on Remo.