Children rise and shine in healthy breakfast competition

Children rise and shine in healthy breakfast competition

School children in Aberdeen and Aberdeenshire are celebrating their success in a University-led competition that challenged them to create and market their own healthy breakfast.

The competition was organised by the University of Aberdeen Business School and the University’s Rowett Institute.

Professor Alex Johnstone, from the Rowett Institute, recorded a video for those schools taking part in the competition explaining the importance of a healthy breakfast, and which ingredients are best for a nutritious start to the day.

The video formed part of a series of workshops delivered to local primary schools by Pam Cumming, Schools Engagement Officer at the Business School, which focused on marketing a healthy and nutritious breakfast to customers.

The workshops covered areas such target audiences, unique selling points, branding, market research and advertising.  Pupils were invited to submit images and artwork along with their ideas for a healthy breakfast, and how they planned to market and sell to customers.

The winning entries included from children at Bramble Brae Primary in Aberdeen and Hillside School in Portlethen.

Pam said: ”We are delighted that those who took part were so engaged in the workshops, and they have produced some outstanding work. 

”The young people have a clear understanding about the importance of having a healthy breakfast and were able to design their own using the tips they had learnt during the marketing workshop, courtesy of Professor Johnstone’s video.

”The judges were very impressed with the quality of the entries, particularly during these times whilst many are not physically in the classroom.  My congratulations go to the winners and I thank everyone who took part.”

Professor Johnstone commented: “I was very impressed with the creative and healthy recipe development and colourful marketing ideas created by the primary school pupils for the nutrition breakfast challenge. Very well done to all that entered - I hope you continue your healthy breakfast efforts!”

Fiona Lindsay, P7L Class Teacher at Hillside School, said: “Making links with the University and developing skills that helps prepare our pupils for the World of Work are crucial in creating citizens ready for the 21st century. The children worked hard to satisfy the competition criteria and I’m very proud that we have four winners from our class. Thank you so much for this great opportunity.”

Amanda Murray, Head Teacher at Bramble Brae Primary, added:

“We are delighted to have been involved in this project in conjunction with the University as part of our ongoing links though the World of Work.  The children enjoyed taking part and creating their breakfast ideas and we are proud that one of our pupils was selected as a winner.”

Search News

Browse by Month

2024

  1. Jan There are no items to show for January 2024
  2. Feb
  3. Mar
  4. Apr There are no items to show for April 2024
  5. May There are no items to show for May 2024
  6. Jun There are no items to show for June 2024
  7. Jul There are no items to show for July 2024
  8. Aug There are no items to show for August 2024
  9. Sep There are no items to show for September 2024
  10. Oct There are no items to show for October 2024
  11. Nov There are no items to show for November 2024
  12. Dec There are no items to show for December 2024

2022

  1. Jan
  2. Feb
  3. Mar
  4. Apr There are no items to show for April 2022
  5. May
  6. Jun
  7. Jul
  8. Aug
  9. Sep
  10. Oct
  11. Nov
  12. Dec

2021

  1. Jan
  2. Feb
  3. Mar
  4. Apr
  5. May There are no items to show for May 2021
  6. Jun
  7. Jul
  8. Aug
  9. Sep
  10. Oct
  11. Nov
  12. Dec There are no items to show for December 2021

2020

  1. Jan
  2. Feb There are no items to show for February 2020
  3. Mar
  4. Apr
  5. May
  6. Jun There are no items to show for June 2020
  7. Jul
  8. Aug
  9. Sep
  10. Oct
  11. Nov
  12. Dec There are no items to show for December 2020

2019

  1. Jan
  2. Feb There are no items to show for February 2019
  3. Mar
  4. Apr
  5. May
  6. Jun
  7. Jul There are no items to show for July 2019
  8. Aug
  9. Sep There are no items to show for September 2019
  10. Oct
  11. Nov There are no items to show for November 2019
  12. Dec

2018

  1. Jan
  2. Feb
  3. Mar
  4. Apr
  5. May
  6. Jun
  7. Jul There are no items to show for July 2018
  8. Aug
  9. Sep
  10. Oct There are no items to show for October 2018
  11. Nov
  12. Dec

2016

  1. Jan
  2. Feb There are no items to show for February 2016
  3. Mar
  4. Apr There are no items to show for April 2016
  5. May There are no items to show for May 2016
  6. Jun There are no items to show for June 2016
  7. Jul
  8. Aug There are no items to show for August 2016
  9. Sep
  10. Oct
  11. Nov There are no items to show for November 2016
  12. Dec There are no items to show for December 2016

2015

  1. Jan
  2. Feb
  3. Mar
  4. Apr There are no items to show for April 2015
  5. May
  6. Jun
  7. Jul There are no items to show for July 2015
  8. Aug
  9. Sep
  10. Oct
  11. Nov
  12. Dec There are no items to show for December 2015

2014

  1. Jan There are no items to show for January 2014
  2. Feb There are no items to show for February 2014
  3. Mar
  4. Apr
  5. May
  6. Jun
  7. Jul There are no items to show for July 2014
  8. Aug There are no items to show for August 2014
  9. Sep
  10. Oct
  11. Nov
  12. Dec

2013

  1. Jan
  2. Feb There are no items to show for February 2013
  3. Mar There are no items to show for March 2013
  4. Apr There are no items to show for April 2013
  5. May There are no items to show for May 2013
  6. Jun
  7. Jul There are no items to show for July 2013
  8. Aug There are no items to show for August 2013
  9. Sep There are no items to show for September 2013
  10. Oct There are no items to show for October 2013
  11. Nov
  12. Dec

2012

  1. Jan There are no items to show for January 2012
  2. Feb There are no items to show for February 2012
  3. Mar There are no items to show for March 2012
  4. Apr There are no items to show for April 2012
  5. May There are no items to show for May 2012
  6. Jun
  7. Jul There are no items to show for July 2012
  8. Aug There are no items to show for August 2012
  9. Sep There are no items to show for September 2012
  10. Oct
  11. Nov There are no items to show for November 2012
  12. Dec