Children rise and shine in healthy breakfast competition

Children rise and shine in healthy breakfast competition

School children in Aberdeen and Aberdeenshire are celebrating their success in a University-led competition that challenged them to create and market their own healthy breakfast.

The competition was organised by the University of Aberdeen Business School and the University’s Rowett Institute.

Professor Alex Johnstone, from the Rowett Institute, recorded a video for those schools taking part in the competition explaining the importance of a healthy breakfast, and which ingredients are best for a nutritious start to the day.

The video formed part of a series of workshops delivered to local primary schools by Pam Cumming, Schools Engagement Officer at the Business School, which focused on marketing a healthy and nutritious breakfast to customers.

The workshops covered areas such target audiences, unique selling points, branding, market research and advertising.  Pupils were invited to submit images and artwork along with their ideas for a healthy breakfast, and how they planned to market and sell to customers.

The winning entries included from children at Bramble Brae Primary in Aberdeen and Hillside School in Portlethen.

Pam said: ”We are delighted that those who took part were so engaged in the workshops, and they have produced some outstanding work. 

”The young people have a clear understanding about the importance of having a healthy breakfast and were able to design their own using the tips they had learnt during the marketing workshop, courtesy of Professor Johnstone’s video.

”The judges were very impressed with the quality of the entries, particularly during these times whilst many are not physically in the classroom.  My congratulations go to the winners and I thank everyone who took part.”

Professor Johnstone commented: “I was very impressed with the creative and healthy recipe development and colourful marketing ideas created by the primary school pupils for the nutrition breakfast challenge. Very well done to all that entered - I hope you continue your healthy breakfast efforts!”

Fiona Lindsay, P7L Class Teacher at Hillside School, said: “Making links with the University and developing skills that helps prepare our pupils for the World of Work are crucial in creating citizens ready for the 21st century. The children worked hard to satisfy the competition criteria and I’m very proud that we have four winners from our class. Thank you so much for this great opportunity.”

Amanda Murray, Head Teacher at Bramble Brae Primary, added:

“We are delighted to have been involved in this project in conjunction with the University as part of our ongoing links though the World of Work.  The children enjoyed taking part and creating their breakfast ideas and we are proud that one of our pupils was selected as a winner.”

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