MBA

Given the pace of change in the world of business we are continually reviewing and enhancing the courses which make up the MBA. Therefore, we do not provide reading lists for individual courses prior to your arrival. Instead, so that you might prepare yourself for the course we recommend two books for you to read:

  • Dainty, P & Anderson, M. (2008) The MBA Companion, Palgrave, London
  • Jones, T., McCormick, D. and Dewling, C. (2012) Growth Champions The Battle for Sustained Innovation Leadership, Wiley, London

And if you are interested in how businesses are competing in the digital age you might want to take a look at: 

  • Arthur, C. (2012) Digital Wars: Apple, Google and Microsoft & The Battle for the Internet, Kogan Page, London

If you want more, you could look at some of the classic texts by management thinkers such as Peter Senge, Michael Porter, Tom Peters, Rosabeth Moss Kanter, Charles Handy and Peter Drucker.

MBA Energy Management

We often get asked by applicants what they should do in preparation for starting their MBA. We do not want you to spend your summer reading something very theoretical or intense though. Rather we recommend a book that despite being published in 2005 we think still has something to say. The book that we are referring to is Blue Ocean Strategy by W. Chan Kim and Renee Mauborge (Harvard Business School). The book should be a relatively quick read and takes you through a few industries where players have managed to find new, uncontested, market-spaces. This something we as strategists are interested for a number of reasons and something we will discuss across a number of the courses that make up the programme. The issue for us is how we apply this to the energy industries.

If you chose to read the book we hope you find it interesting. If you have any observations we would of course be happy to hear them. Perhaps we can discuss them when you arrive on campus.

MSc Marketing Management

BU5039

The following articles are some of those that are available to you as students of Aberdeen University.  This is not a reading list but it is indicative of the content that exists in a wide range of journal.  Your task is to start to explore this knowledge resource and to focus on the question of “What next for Millennials?” – your individual assignment topic.

Bang, V. V, Joshi, S. L., & Singh, M. C. (2015). Marketing strategy in emerging markets: a conceptual framework. Journal of Strategic Marketing, 4488(July 2015), 1–14. doi:10.1080/0965254X.2015.1011200

 

Grönroos, C. (1997). Keynote paper From marketing mix to relationship marketing - towards a paradigm shift in marketing. Management Decision, 35(4), 322–339. doi:10.1108/00251749710169729

Dobni, C. B., & Luffman, G. (2000). Implementing Marketing Strategy Through a Market Orientation. Journal of Marketing Management, 16(8), 895–916. doi:10.1362/026725700784683690

Schultz, C. S. D. and D. E. (2015). From the Four Ps to the Four “ Why ”s ‘. Marketing News, (September), 40–48 available from https://www.ama.org/publications/MarketingNews/Pages/from-the-four-ps-to-the-four-whys.aspx

Kemp, N. (2014). Generation Z: A Tech Timebomb. Marketing (00253650). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=97231927&site=ehost-live

Kwan, C. Y., Yeung, K. W., & Au, K. F. (2008). Relationships between consumer decision-making styles and lifestyle characteristics: Young fashion consumers in China. Journal of the Textile Institute, 99(December 2014), 193–209. doi:10.1080/00405000701462351

Noble, C., Kumar A., Sinha, R. (2002). Market Orientation and Alternative Strategic Orientations. Journal of Marketing, 66(4), 25–39

Noh, M., & Mosier, J. (2014). Effects of young consumers’ self-concept on hedonic/utilitarian attitudes towards what is “cool.” International Journal of Fashion Design, Technology and Education, 7(3), 163–169. doi:10.1080/17543266.2014.942891

Solka, A., Jackson, V. P., & Lee, M.-Y. (2011). The influence of gender and culture on Generation Y consumer decision making styles. The International Review of Retail, Distribution and Consumer Research, 21(April 2015), 391–409. doi:10.1080/09593969.2011.596554

Sukalakamala, P., Sukalakamala, S., & Young, P. (2013). An Exploratory Study of the Concession Preferences of Generation Y Consumers. Journal of Foodservice Business Research, 16(4), 378–390. doi:10.1080/15378020.2013.824278

Noble, C. H., Sinha, R. K., & Kumar, A. (2002). Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications. Journal of Marketing, 66(4), 25–39. doi:10.1509/jmkg.66.4.25.18513

Gummesson, E. (2001). Are Current Research Approaches i n Marketing Leading Us Astray? Marketing Theory, 1(1), 27 – 48.

Demangeot, C., & Broderick, A. J. (2010). Consumer Perceptions of Online Shopping Environments. Psychology & Marketing, 30(6), 461–469. doi:10.1002/mar

Akbari, M., Kazemi, R., & Haddadi, M. (2016). Relationship marketing and word-of-mouth communications: Examining the mediating, 3, 2016.

Markert, J. (2004). Demographics of Age: Generational and Cohort Confusion. Journal of Current Issues & Research in Advertising, 26(2), 11–25. doi:10.1080/10641734.2004.10505161

Bednall, D. H., Valos, M., Adam, S., & McLeod, C. (2012). Getting Generation Y to attend: Friends, interactivity and half-time entertainment. Sport Management Review, 15(1), 80–90. doi:10.1016/j.smr.2011.04.001

Murphy, E. R. (2008). Neuroethics of neuromarketing. Journal of Consumer Behaviour, 12(4), 253–266. doi:10.1002/cb

Noble, S. M., Haytko, D. L., & Phillips, J. (2009). What drives college-age Generation Y consumers? Journal of Business Research, 62(6), 617–628. doi:10.1016/j.jbusres.2008.01.020

Howe, N., Strauss, W., Center, P. R., Valentine, D. B., Powers, T. L., & Emeagwali, N. S. (2013). Generation Y values and lifestyle segments. Journal of Consumer Marketing, 30(7), p22–26. doi:10.1108/JCM-07-2013-0650

Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is Market Orientation a Source of or Simply the Cost of Competing? American Marketing Association, 75(January), 16–30.

MSc Finance and Investment Management

We have prepared a reading list which gives you an idea of some of the authors and subjects which we will be covering during the Finance and Investment Management programme:

BU5033 - Economic Analysis

  • Macroeconomics, Manfred Gartner, Pearson Education Limited; 4th edition (May 23, 2013), ISBN-10: 0273769952, ISBN-13: 978-0273769958 

BU5034 - Corporate Finance

  • Brealey, R.A., Myers, S.C., Allen, F., Principles of Corporate Finance McGraw-Hill, 12th Edition 2016.
  • Bodie, Z., Kane, A., and Marcus, A.J., Essentials of Investments, McGraw-Hill, 9th edition, 2013.
MSc Real Estate

People frequently ask for pre-sessional reading material. The references below should help introduce you to economics, law and valuation, and give you a sense of the recent ‘story’ of property and current property market issues. Dip into these books and you will soon become absorbed by this fascinating subject. Do not feel obliged to purchase them at this present time, as they maybe available at your local library.

  • Ball M, Lizieri C, MacGregor B D (1998). The Economics of Commercial Property Markets, Routledge, London. Read the introduction.
  • Brett M (2000). Property and Money, Estates Gazette, London (2nd edn) Read pages 1 to 87.
  • Crane, A. and Matten, D. (2004). Business Ethics, Oxford. Read chapters 1 and 3.
  • Hoesli, M and MacGregor, B M (2000). Property Investment. Principles and Practice of Portfolio Management. Longman, Harlow. Read chapters 1 and 2.
  • Ling, D C and Archer, W R (2005). Real Estate Principles: A Value Approach. McGraw-Hill, New York. Read chapters 1 and 2.
  • Mayes R (ed) (2006). Scots Law: a Student Guide, T&T Clark, Edinburgh (3rdedition)
  • Stiglitz, J E and Walsh, C E (2002). Economics. Norton, New York (3rd edition). Read chapters 1 and 2.
  • Vaitilingam, R. (2010). The Financial Times Guide to Using the Financial Pages (5thedition), FT Prentice Hall, Harlaw, England.
  • Property Week - Weekly professional magazine covering property market news and issues.
  • Estates Gazette - Weekly professional magazine covering property market news and issues. You will be able to access this on-line once you are enrolled on the programme.
MSc Petroleum, Energy, Economics and Finance

Example Readings

These are an indicative guide only and you should not purchase books on this basis. Exact readings and recommended books change from year to year as deemed necessary by course lecturers.

Semester 1

Accounting 

  • Walton, P. and Aerts, Walter (2006) - “Global Financial Accounting and Reporting: Principles and Analysis.” Thomson Learning, London.

Economic Analysis

  • Nicholson, W and Snyder , C. (2011).  Microeconomic Theory Basic Principles and Extensions Thomson, London.

Introduction to Energy and Petroleum Economics

Readings will include articles from academic journals and selections from various texts. These texts may include:

  • Bhattacharyya, S C.(2011) Energy Economics: Concepts, Issues, Markets and Governance, Springer
  • Hannesson, R. (1998) Petroleum Economics: Issues and Strategies of Oil and Natural Gas Production, Quorum Books, Westport Connecticut and London.
  • Masseron, J,(1990)  Petroleum Economics, Edition 4, Institut Francais du Petrole: Publications, (1990)
  • Griffin, J. K, and Steel, H. B, (1986) Energy Economics and Policy, 2nd ed, Academic Press College
  • Tietenberg, T and Lewis (2008), Environmental Natural Resource Economics, 8thedition, Pearson Education, or
  • Tietenberg, Tom (2006), Environmental Natural Resource Economics, 7th edition, Pearson Education.

Quantitative Methods

  • Wooldridge, J.(2008) Introduction to Econometrics, 4th ed, Cengage.
  • Watsham, T, and Parramore, K (1997) Quantitative Methods in Finance Cengage-Thomson

Introduction to Corporate Finance for Energy

Readings will in include articles from academic journals and selections from various texts. These texts may include:

  • Newendorp, P., and Schuyler, J. (2014), Decision Analysis for Petroleum Exploration 3rd Paperback edition, Planning Press,
  • Berk, J and DeMarzo, P (2007) Corporate Finance, Pearson

Semester 2

Real Options and Decision Making

There is no one text for the course. Readings will include articles from academic journals and selections from various texts. These texts include:

  • Copeland T, and V Antikarov  (2003) Real Options: A Practitioners Guide, Texere Press,
  • Stokey E and R Zeckhauser, (1978) A Primer for Policy Analysis W.W. Norton.
  • Berk, J and P DeMarzo  (2007) Corporate Finance, Pearson, 2007.
  • Newendorp P and J Schuyler (2000), Decision Analysis for Petroleum Exploration, 2nd edition, Planning Press.
  • Dixit A and R Pindyck (1994) Investment under Uncertainty Princeton University Press.

Business Strategy

Readings will in include articles from academic journals and selections from various texts. These texts may include:

  • Besanko et al (2013) , Economics of Strategy, Sixth  Edition
  • Watson J  (2007),  Strategy – An Introduction to Game Theory, Norton
  • D Carlton and J Perloff (2004),   Modern International Organisation.  Pearson International Edition.

Issues in Energy & Petroleum Economics  

There is no one text for the course. Readings are mostly articles from Academic Journals. There are also some selections from various texts. These texts may include:

  • Bhattacharyya, S C. (2011) Energy Economics: Concepts, Issues, Markets and Governance, Springer
  • Hannesson, R. (1998) Petroleum Economics: Issues and Strategies of Oil and Natural Gas Production, Quorum Books, Westport Connecticut and London.
  • Masseron, J, (1990) Petroleum Economics, Edition 4, Institut Francais du Petrole: Publications, (1990)
  • Johnston, D. (1994) International Petroleum Fiscal Systems and Production Sharing Contracts, PennWell Books
  • Julius, D, and Mashayekhi, A, The Economics of Natural Gas: Pricing, Planning and Policy, Oxford University Press, 1990
  • Newbery , D.M  (2000)  Privatization, Restructuring, and Regulation of Network Utilities. MIT Press Cambridge Massachusetts

Empirical Methods In Energy Economics

There is no one text for the course. Readings will in include articles from academic journals and selections from various texts. These texts include

  • Albright, C and W L. Winston (2005) Spreadsheet modelling and applications : Essentials of practical management science  Duxbury ;   London : Thomson Learning.
  • Brooks, C, (2008) Introductory Econometrics for Finance,Cambridge University Press. Second Edition.  
  • Hillier, FS , M S. Hillier, G J. Lieberman, K Schmedders, M Stephens  (2000)  Introduction to management science : a modelling and case studies approach with spreadsheets  Irwin/McGraw-Hill.
  • Francois, J.F  and K  Hall (1997) ,  “Partial equilibrium modelling” Chapter 5 in eds  Francois, J F. and  K. A. Reinert. Applied methods for trade policy analysis : a handbook  Cambridge University Press, 1997.
  • Stewart, K. G. (2005)   Introduction to Applied Econometrics.   Belmont, CA : Thomson Brooks/Cole.
  • Thomopoulos N.T. (2013)  Essentials of Monte Carlo Simulation: Statistical Methods for Building Simulation Models.  Springer
  • Weron. R (2006) Modeling and forecasting electricity loads and prices : a statistical approach,  John Wiley & Sons. 
  • Wooldridge, J. (2008) Introduction to Econometrics, 4th ed, Cengage.
January Starts - Leadership Course
To help students starting their studies in January, the course coordinator of the Leadership course asks that you review the attached material before you start your studies. 

 

Teaching starts in mid January and we appreciate you may not have arrived before this.  Our induction sessions start in mid January, so it is important you can get registered and set up with the University online academic support systems before this. You will receive notification of dates by email.

Those that are unable to arrive before teaching starts, please email gbs@abdn.ac.uk, and make sure you come to the office when you arrive.  We will get you registered quickly, and sent off to meet your classmates.