Given the pace of change in the world of business we are continually reviewing and enhancing the courses which make up the MBA. Therefore, we do not provide reading lists for individual courses prior to your arrival. Instead, so that you might prepare yourself for the course we recommend two books for you to read:
And if you are interested in how businesses are competing in the digital age you might want to take a look at:
If you want more, you could look at some of the classic texts by management thinkers such as Peter Senge, Michael Porter, Tom Peters, Rosabeth Moss Kanter, Charles Handy and Peter Drucker.
|MBA Energy Management|
We often get asked by applicants what they should do in preparation for starting their MBA. We do not want you to spend your summer reading something very theoretical or intense though. Rather we recommend a book that despite being published in 2005 we think still has something to say. The book that we are referring to is Blue Ocean Strategy by W. Chan Kim and Renee Mauborge (Harvard Business School). The book should be a relatively quick read and takes you through a few industries where players have managed to find new, uncontested, market-spaces. This something we as strategists are interested for a number of reasons and something we will discuss across a number of the courses that make up the programme. The issue for us is how we apply this to the energy industries.
If you chose to read the book we hope you find it interesting. If you have any observations we would of course be happy to hear them. Perhaps we can discuss them when you arrive on campus.
|MSc Marketing Management / IBM|
The following articles are some of those that are available to you as students of Aberdeen University. This is not a reading list but it is indicative of the content that exists in a wide range of journal. Your task is to start to explore this knowledge resource and to focus on the question of “What next for Millennials?” – your individual assignment topic.
Bang, V. V, Joshi, S. L., & Singh, M. C. (2015). Marketing strategy in emerging markets: a conceptual framework. Journal of Strategic Marketing, 4488(July 2015), 1–14. doi:10.1080/0965254X.2015.1011200
Grönroos, C. (1997). Keynote paper From marketing mix to relationship marketing - towards a paradigm shift in marketing. Management Decision, 35(4), 322–339. doi:10.1108/00251749710169729
Dobni, C. B., & Luffman, G. (2000). Implementing Marketing Strategy Through a Market Orientation. Journal of Marketing Management, 16(8), 895–916. doi:10.1362/026725700784683690
Schultz, C. S. D. and D. E. (2015). From the Four Ps to the Four “ Why ”s ‘. Marketing News, (September), 40–48 available from https://www.ama.org/publications/MarketingNews/Pages/from-the-four-ps-to-the-four-whys.aspx
Kemp, N. (2014). Generation Z: A Tech Timebomb. Marketing (00253650). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=97231927&site=ehost-live
Kwan, C. Y., Yeung, K. W., & Au, K. F. (2008). Relationships between consumer decision-making styles and lifestyle characteristics: Young fashion consumers in China. Journal of the Textile Institute, 99(December 2014), 193–209. doi:10.1080/00405000701462351
Noble, C., Kumar A., Sinha, R. (2002). Market Orientation and Alternative Strategic Orientations. Journal of Marketing, 66(4), 25–39
Noh, M., & Mosier, J. (2014). Effects of young consumers’ self-concept on hedonic/utilitarian attitudes towards what is “cool.” International Journal of Fashion Design, Technology and Education, 7(3), 163–169. doi:10.1080/17543266.2014.942891
Solka, A., Jackson, V. P., & Lee, M.-Y. (2011). The influence of gender and culture on Generation Y consumer decision making styles. The International Review of Retail, Distribution and Consumer Research, 21(April 2015), 391–409. doi:10.1080/09593969.2011.596554
Sukalakamala, P., Sukalakamala, S., & Young, P. (2013). An Exploratory Study of the Concession Preferences of Generation Y Consumers. Journal of Foodservice Business Research, 16(4), 378–390. doi:10.1080/15378020.2013.824278
Noble, C. H., Sinha, R. K., & Kumar, A. (2002). Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications. Journal of Marketing, 66(4), 25–39. doi:10.1509/jmkg.188.8.131.5213
Gummesson, E. (2001). Are Current Research Approaches i n Marketing Leading Us Astray? Marketing Theory, 1(1), 27 – 48.
Demangeot, C., & Broderick, A. J. (2010). Consumer Perceptions of Online Shopping Environments. Psychology & Marketing, 30(6), 461–469. doi:10.1002/mar
Akbari, M., Kazemi, R., & Haddadi, M. (2016). Relationship marketing and word-of-mouth communications: Examining the mediating, 3, 2016.
Markert, J. (2004). Demographics of Age: Generational and Cohort Confusion. Journal of Current Issues & Research in Advertising, 26(2), 11–25. doi:10.1080/10641734.2004.10505161
Bednall, D. H., Valos, M., Adam, S., & McLeod, C. (2012). Getting Generation Y to attend: Friends, interactivity and half-time entertainment. Sport Management Review, 15(1), 80–90. doi:10.1016/j.smr.2011.04.001
Murphy, E. R. (2008). Neuroethics of neuromarketing. Journal of Consumer Behaviour, 12(4), 253–266. doi:10.1002/cb
Noble, S. M., Haytko, D. L., & Phillips, J. (2009). What drives college-age Generation Y consumers? Journal of Business Research, 62(6), 617–628. doi:10.1016/j.jbusres.2008.01.020
Howe, N., Strauss, W., Center, P. R., Valentine, D. B., Powers, T. L., & Emeagwali, N. S. (2013). Generation Y values and lifestyle segments. Journal of Consumer Marketing, 30(7), p22–26. doi:10.1108/JCM-07-2013-0650
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is Market Orientation a Source of or Simply the Cost of Competing? American Marketing Association, 75(January), 16–30.
|MSc Finance and Investment Management / MSc Accounting and Finance|
We have prepared a reading list which gives you an idea of some of the authors and subjects which we will be covering during the Finance and Investment Management programme:
BU5033 - Economic Analysis
BU5034 - Corporate Finance
|MSc Real Estate|
People frequently ask for pre-sessional reading material. The references below should help introduce you to economics, law and valuation, and give you a sense of the recent ‘story’ of property and current property market issues. Dip into these books and you will soon become absorbed by this fascinating subject. Do not feel obliged to purchase them at this present time, as they maybe available at your local library.
|MSc Petroleum, Energy, Economics and Finance|
These are an indicative guide only and you should not purchase books on this basis. Exact readings and recommended books change from year to year as deemed necessary by course lecturers.
Introduction to Energy and Petroleum Economics
Readings will include articles from academic journals and selections from various texts. These texts may include:
Introduction to Corporate Finance for Energy
Readings will in include articles from academic journals and selections from various texts. These texts may include:
|January Starts - Leadership Course|
|To help students starting their studies in January, the course coordinator of the Leadership course asks that you review the attached material before you start your studies.
Teaching starts in mid January and we appreciate you may not have arrived before this. Our induction sessions start in mid January, so it is important you can get registered and set up with the University online academic support systems before this. You will receive notification of dates by email.
Those that are unable to arrive before teaching starts, please email email@example.com, and make sure you come to the office when you arrive. We will get you registered quickly, and sent off to meet your classmates.