A Professional Certificate developed in collaboration with Industry leaders in digital marketing.

The online Professional Certificate in Digital Marketing is a collaboration between the University, and a leading digital marketing consultancy, with a clear appreciation of the strategic and tactical elements required for effective digital marketing.

The course is designed to equip you with essential and practical knowledge of the approaches, tools and techniques utilised in effective digital marketing. 

Attainment of the Professional Certificate can also provide a route into the related MSc in Digital Marketing Leadership programme, for suitably qualified individuals

What you will study 

  • The "Life of a Digital Marketing Consultant" 
  • Introduction to Digital Marketing Leadership
  • Digital Marketing Research
  • Strategy: The Secret of Success
  • Authority and Influence
  • Digital Assets
  • SEO-Definition - Why It’s Changing
  • The Role of Social Media within Marketing Strategy
  • Analytics Introduction
  • Developing Market Personas for the Web
  • Routes to Market: Advertising, Content and Social
  • Technology, Structure and Usability
  • Multi Device Considerations
  • Actionable Analytics
  • Website Specification
  • Supplier Evaluation and Selection
  • Digital Strategy Development

How You'll Study

IT Requirements & Support

  • Quizzes (all online) to ensure understanding of the content.
  • Internet connection and the browser of your choice plus a PDF reader.
  • Video streaming is required as videos are not available offline.
  • Ability to create an account with your email and password to save as your login information for the programme.
  • You will be invited to participate in an online forum. It is not a requirement of the course to participate but it is a good place to ask questions and learn


  • Questions and Answer to ensure understanding of the content
  • The Certificate is awarded by: The University of Aberdeen 
  • Lessons are split into manageable, “bite-size” topics that allow participants to progress at a pace that fits with work and family commitments.
  • Over 20 hours of learning videos for 12 months from enrolment registration. You are provided with an “over the shoulder view” of professional digital marketing.
  • You instantly apply learning into practice with contextualised learning designed to equip you with skills to add value in the digital marketing domain. It is an applied approach, not abstract concepts and theories.

 Why Study? 

Marketing Professionals

  • For marketing professionals expanding their skills and knowledge to the digital world, the certificate provides formal recognition of their digital marketing knowledge and skills.
  • You will gain knowledge of the approaches used by digital marketers from a strategic perspective to transform organisations.
  • You will gain effective communication and negotiation skills enabling you to persuade at many levels, to plan, manage and lead change.
  • The course materials are based on the Certificate level of our Post Graduate degree course in Digital Marketing Leadership from a three year collaboration between The Business School and a leading digital marketing consultancy.
  • You may wish to progress your University Professional Certificate towards further study within marketing at the Business School or other Business School Programmes.
  • There is a clear upgrade route for those who wish to progress to Postgraduate Diploma and Master's degree level


  • As an entrepreneur you would acquire new ways of conducting digital research to better understand online growth opportunities, routes to market, methods of measurement etc.

For Business

  • The constant evolution of the digital revolution impacts how we do business.
  • The need for core digital skills are becoming more and more important across many industries.
  • We are very happy to create multi-student programmes suited to the needs of your organisation.

For All Learners

  • You gain knowledge of approaches and techniques used by digital marketers from a strategic perspective to transform organisations
  • You can progress to Postgraduate Diploma and Master's degree
  • You will gain the opportunity to join a rapidly growing employment area
  • The course materials are based on the Certificate level of our Post Graduate degree course in Digital Marketing Leadership. This has been the result of a three year collaboration between The Business School and a leading digital marketing consultancy.  

Advisory Board

  • Course content has been reviewed validated and endorsed by our Industry Advisory Board
  • Collectively, board members have a great wealth of international experience covering Digital Marketing, Mobile Technology, Video, Advertising and TV

 Fees and Funding

Fee £1,320 (inc. VAT)
  • After clicking on the “buy now”link, and making payment, you will receive an email with your unique login credentials.
  • The email will include a link that takes you to the course login page. (If you have not received our email within 10 minutes then please check your spam folder. If still not received then contact us).
  • If you would rather talk to the team contact us using the button at the bottom of the page.
  • If you are a UoA Alumni, please contact us and we can help you with the Alumni discount.

 Start Date & Duration

  • Learn at your own pace. Once enrolled with access rights you can use all materials and the forum for 12 months.
  • You may apply for your certificate as soon as you have completed the course materials however you will still be able to access the materials and forum until the end of the 12 month period.

 Entry Requirements

  • Language Requirements - Satisfactory English competence for non-native speakers.
  • A marketing qualification is not required as the course materials support your learning.


  • 24 hour access to our online Learning Support provided via our Virtual Learning environment


  • Digital Marketing Assistant
  • Content Manager
  • Digital Campaign Executive
  • Website Content Manager
  • Social Media Executive

Progression to 

  • Digital Marketing Manager
  • Digital Marketing Specialist
  • Digital Campaigns Specialist  

Recommendations - Digital Marketing for Business - Professional Certificate

Anestis Argyrakis  - LearnerRecommendations for Digital Marketing Professional Certificate

"I really enjoyed the whole programme. I found it very interesting and well structured. The video lectures and the practical examples with fictitious companies were so useful. I realized how many aspects the digital marketing includes. The comprehensive structure gives to any student a clear understanding of this industry."

Christina Campbell – Marketing Coordinator Avatar Digital Marketing Professional Certificate
"I feel that the certificate has given me a solid foundation knowledge and understanding from which to further develop my skills and use of digital marketing strategy and tactics.  The course covered a wide range of topics however I found the video led format easy to follow and very engaging. Having worked through the topics and lessons I can see multiple opportunities to apply my learning within my role, particularly as I now manage the digital presence for my company. The course has made me appreciate more than ever the value of keeping up to date in this fast-moving environment and continuing to learn."

 Related Courses and Programmes


How do I apply?

  • Sign up using our buttons below
  • After signing up and paying the course fee you will be granted immediate access to online course material

Contact Support

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