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| Management buy-out | Commonly referred to by its abbreviation, MBO; a leveraged buyout of a business in which the current leader or management team work with a leveraged buyout firm or other sources of debt financing to acquire a company from its existing owners -- either public shareholders or a parent company. |
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| Margin | Profit, typically expressed as a percentage of gross sales or revenue; the difference between what something costs a firm to produce and what it is sold for. |
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| Market penetration | The degree to which potential customers have adopted or purchased a given category of product or service, often expressed as a percentage of the addressable market. |
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| Market rate | A generic term referring to the ambient price, rate and/or terms available in the market for investments, goods or services; from a seller's perspective, “what the market will bear” at a given point in time. |
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| Market research | The process of systematically investigating the market for a given product or service, gathering and analyzing data regarding the number and location of customers; customers’ interests, preferences, and buying habits; and pricing and price sensitivity of demand. Such data are gathered and analyzed for the purpose of gaining insight about a certain market in order to help a company formulate its marketing strategy. Primary market research entails actually contacting potential customers, while secondary market research connotes the review of information from published sources. Many firms specialize in performing market research for corporate clients (e.g., Information Resources, Inc., AC Nielsen, International Data Corp., Frost and Sullivan, and Gartner Group). |
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| Market Segmentation | The process of subdividing a market into distinct groups of customers with similar needs, such that a subset of the market (a segment) can be selected as a target market and can be reached with a distinct marketing mix. One way to check the legitimacy of a market segment is to ask whether the customers in that segment are homogeneous and self-referencing (i.e., do they “talk to each other,” read the same publications, attend the same conferences, belong to the same professional associations, shop in the same places, etc.?); self-referencing groups of customers should be relatively. |
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| Marketing Collateral | Also sales collateral; promotional literature and printed or electronic information designed to inform customers about a product or service; may include brochures, data sheets, flyers, point-of-sale displays, promotional CDs or DVDs, websites, and promotional gifts |
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