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Term Definition
InflationA general decline of purchasing power per unit of currency (e.g., for one pound)
 
InfluencerMarketing term; an organization, individual or institution that influences the buying behavior of customers. Examples include industry consultants, the trade press, business or popular media, trade shows, and professional societies and conferences.
 
InsolvencyLegal term; a financial condition in which a person or company is unable to meet its near-term financial obligations. If a company can not recover from insolvency quickly, they may be forced to file for bankruptcy protection.
 
Intellectual propertyOften referred to by its abbreviation (IP); an intangible asset of a company that consists of human ideas. Legally, patents, copyrights and trade secrets are all forms of intellectual property.
 


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