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| There are 4 entries in the glossary. | |
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| Term | Definition |
| Corporate account | Also major account or national account; a marketing and sales term, most often used in business-to-business settings, referring to a large customer from whom the selling business generates significant revenue; depending on the amount of revenue and profit generated from a corporate account, the selling business may assign a dedicated account manager or account team to that customer |
| Corporate governance | The rules dictating how various rights and responsibilities are shared between the various stakeholders in corporations, primarily management team members, directors, shareholders, and other financial stakeholders. |
| Covenants | Legal term for the terms of a contractual agreement that restrict the actions of one party. Restrictive covenants are typically written into financing agreements such as loan documents. |
| Customer Relationship Management (CRM) | (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.
Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users. |
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