BU5558 - Business Strategy

Credit Points: 15

Course Co-ordinator: Dr John Skatun

Pre-requisite(s): An option for students on International Business programmes. Students must have successfully completed first semester courses in Business Economics and Quantitative Methods.

Co-requisite(s): Students must follow this course alongside the other core, compulsory components of their degree programme.

Note(s): None.

This course will cover the following topics: economics of the firm; costs & consumer demand; game theory; competition and cooperation; industry analysis; developing firm strategies; sustaining competitive advantage; agency and performance; firm strategy and internal organisation; economics of internal organisation. Lectures will introduce theories, concepts and techniques of analysis. Seminars will be of equal significance and will focus on applications. Coursework will involve students undertaking their own independent research.

1x 2hr lectures, for 12 weeks. 1x 1hr tutorial for 6 weeks.

1x 2hr written examination (80%) and one essay/assignment (20%).