Course Co-ordinator: Dr J Cai

Pre-requisite(s): Available only to Senior Honours students in Management Studies.

Note(s): Compulsory for Single and Joint Honours MA Management Studies.

1. Concept of Business Policy: Nature and Process of Strategy Formulation.


2. Strategic Analysis: (a) Competitive Analysis; (b) Environmental Analysis; (c) Organisational Analysis.


3. Strategic Choice: (a) Directions of Strategic Development; (b) Evaluation of Strategic Options.


4. Strategic Integration: (a) Strategy and Structure; (b) Function Implementation.


5. Ethics and Strategy

1 two-hour lectures per week, 3 computer simulation seminars, and 6 tutorials.

1st Attempt: Examination (60%) and in-course assessment (40%): group presentation (10%), Individual report (30%).