Course Co-ordinator: Mr R Williams

Pre-requisite(s): MS 2005 Understanding Customers and Markets Or MS 2511 Operations Management.

Note(s): This course will not be available in 2012/13.

The computer-mediated relationship between organisations and their customers (marketing). This includes issues of communication, trust and how organisations , get noticed, obtain and retain customers in e-commerce. This course suits students who want to focus on marketing. It also forms a companion course to e-Business for students who want to focus on e-business/e-commerce.

1 one-hour lecture per week, 6 one-hour tutorials, and 6 one-hour practical classes over the duration of the course.

1st Attempt: Two (2,000 word) written assignments (each contributing 25% of the total marks) and 1 two-hour written examination (contributing 50% of the total marks).

Resit: 1 two-hour written examination (100%).