Course Co-ordinator: Dr R Bunduchi

Pre-requisite(s): Available to students in Programme Year 3 and above.

The course will cover the process of new product & service development in firms. The content will broadly cover the following topics: the role of new forms of product & service innovations in firms and their contribution to the firm's competitive advantage; the activities involved in the management of new product / service development; and the approach to managing internal and external stakeholders involved in new product / service development.

10 two-hour lectures (preferably on Tuesday mornings, eg. 10-11), and 5 one-hour of seminars.

1st Attempt: 1 two-hour examination (50%); course work assessment (50%) consisting of a group presentation (10%) and an essay (40%), (3,000 words).

Resit: 1 two-hour written examination (100%).