The ability to stick to a diet is linked to how efficient you are in a group of mental processes – according to research by University of Aberdeen scientists, presented today at the British Science Festival.
Executive functions are psychological skills we use to achieve goals – for example planning actions in advance, solving problems and ignoring distractions. People with less efficient ‘executive functions’ are less able to adhere to healthy diet intentions. Scientists behind the research are using the information to develop interventions to help people eat as they intend.
Executive function can be tested with standardised psychological tests. Characteristics of a person with less efficient executive function include:
• A lesser ability to filter information to distinguish and prioritise important information from less important information
• Less efficient prospective memory – reduced ability to remember to perform a planned action or intention at the appropriate time – for example remembering to post a letter
• A lesser ability to think flexibly – to rapidly weight up options and make a new decision if your initial plan has fallen through
• A lesser ability to plan actions in advance
• More easily distractible
Dr Julia Allan, Deputy Lead, Health Psychology at University of Aberdeen,
said: “Four individual studies that have taken place at the University of Aberdeen over the last 4 years, involving –around 250 subjects have shown that a link exists between a person’s level of executive function and their ability to stick to dietary goals.
“A person with a less efficient executive function is less likely to resist temptation and stick with what they had planned to eat on any given day, than someone with more efficient executive function.”
The tests University of Aberdeen scientists have conducted which have shown this link include:
Participants with less efficient executive function ate significantly more of the available fair trade chocolate than those with more efficient executive function, that is, they were more likely to give in to temptation when an opportunity to break their diet arose.
Dr Allan continued: “We are now at the point of developing interventions to help people with less efficient executive function stick to their healthy dietary intentions.
“The first option we are looking at has been tested in a recent study. People with less efficient executive function may be more likely to give in to temptation at the last moment before they make their decision – so if they are standing queuing to order food in a coffee shop they may be more likely to make a ‘wrong decision’ on what to order at the moment before they get to the till.
“We developed signage to sit at counter/eye level which shows all of the food options available ranked in a spectrum – lowest calories on the left through to highest calories on the right.”
Over a 12 week period this was displayed periodically in two coffee shops in Aberdeen. Findings showed that in the weeks where the signs were displayed, sales of lower calorie foods went up and sales of higher calorie foods went down. In addition, customers with less efficient executive function were more likely than others to reduce the calorie content of their purchases after seeing the signs.
This showed that the signage was supporting people to make healthier choices the theory being that the signs helped those with less efficient executive function by providing:
• A visual prompt – reducing the need for them to remember to make the correct dietary choice
• A clear solution to help meet their goal, reducing the need for advance planning
• A concise summary of the information they require to aid their decision making process, reducing the need for flexible evaluation of options
• A visual summary of possible food choices that highlighted low calorie options and made high calorie options easier to ignore
Dr Allan said: “From our research it’s clear that sticking to a diet is not simply a case of making a decision to eat more healthily. Dietary control involves lots of different psychological skills and resources and so will be much easier for some people than others.
“We’ve also shown that it is possible to change our environment in a way that makes it easier for people to stick to their diets.”
Dr Julia Allan is taking part in a press conference at the British Science Festival on Friday September 7 at 10am.
She is available for interview to journalists not attending the Festival. To arrange contact please ring: Kelly Potts – 07773358962 or Jennifer Phillips - 07776461470
1. About the British Science Festival
The British Science Festival is one of Europe’s largest science festivals and regularly attracts over 350 of the UK’s top scientists and speakers to discuss the latest developments in science with the public. Over 50,000 visitors regularly attend the talks, discussions and workshops. The Festival takes place at a different location each year and was last held in Aberdeen in 1963. The 2012 Festival will take place from 4 - 9 September hosted by the University of Aberdeen The 2012 British Science Festival in Aberdeen is organised by the British Science Association, the University of Aberdeen and TechFest-SetPoint .
For further information, visit www.britishscienceassociation.org/festival.
The principal sponsors of the British Science Festival are BP and Shell U.K. Limited.
2. The University of Aberdeen
Founded in 1495, the University of Aberdeen is the fifth oldest university in the UK, with a student population of around 16,000, and a large international community of students drawn from 120 different countries. The institution has an excellent reputation for teaching quality and research, and five Nobel Laureates are associated with the University.
3. About the British Science Association
The British Science Association is the UK's nationwide, open membership organisation which provides opportunities for people of all ages to learn about, discuss and challenge the sciences and their implications. Established in 1831, the British Science Association organises major initiatives across the UK, including National Science & Engineering Week, the annual British Science Festival, programmes of regional and local events, and an extensive programme for young people in schools and colleges. The Association also organises specific activities for the science communication community in the UK through its Science in Society programme. For more information, please visit http://www.britishscienceassociation.org/.
For more information contact the Communications Team, Office of External Affairs, University of Aberdeen, King’s College, Regent Walk. Tel: Kelly Potts – 07773358962 or Jennifer Phillips - 07776461470
Issued by the Communications Team
Directorate of External Relations, University of Aberdeen, King's College, Aberdeen
Tel: +44 (0)1224 272014
Contact: Jennifer Phillips
Issued on: 07 September 2012
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