Professor Pat Hoddinott

Honorary Research Fellow


Professor Pat Hoddinott

Contact Details

Fax: 01224 554580
Address: School of Nursing, Midwifery and Health, University of Stirling, FK9 4LA (Stirling and Inverness campuses)
Telephone: 017864 66341

Health Services Research Unit, University of Aberdeen, 3rd Floor, Health Sciences Building, Foresterhill, Aberdeen, AB25 2ZD

My University of Stirling web page is:

The e mail address I access most often is:


I currently hold a Chair in Primary Care at the University of Stirling, working across both Stirling and Highland campuses. Until 1998 I worked as a GP trainer in the East End of London and then moved to rural Aberdeenshire, where I combined general practice with research at the University of Aberdeen.  My first post was at The Centre for Rural Health, then in 2008 I joined The Public Health Nutrition Research Group and in 2010 the Health Services Research Unit. I held a Chief Scientist Office Primary Care Career Award and have twice won the RCGP/Boots research paper of the year award. My main research focus is on the design and delivery of complex interventions to support healthy behaviours, particularly around childbirth. My methodological expertise is in applying qualitative research to the design and delivery of randomised controlled trials, ecological approaches to understanding behaviour and in particular the interactions between health service systems and individual behaviour change. This research programme spans many disciplines which cut across primary, secondary and community care together with public health.

Research Interests

Qualitative research, particularly in the context of complex intervention trials. Systems approaches to understanding behaviour change.  Action research and participatory methods.  Infant feeding.  Health impovement

Current Research

Incentives for breastfeeding and smoking cessation in pregnancy

Optimising how qualitative research is applied in randomised controlled trials

Proactive telephone to support breastfeeding women

The management of obesity in adult men

Weight loss interventions for women treated for breast cancer

Weight loss interventions for older people

Research Grants

BIBS: Benefits of Incentives for Breastfeeding and Smoking cessation.  A platform
study for a trial.  NIHR/HTA commissioned call 10/31/02.  Hoddinott P (PI), Bauld L, Campbell MC, Dykes F, Ludbrook A, Sniehotta F, Tappin D.  

Systematic reviews and integrated report on the quantitative and qualitative evidence base for the management of obesity in adult men.  NIHR/HTA Obesity Themed Call 09/127/01.  Avenell A, Douglas F, Hoddinott P, van Teijlingen E. 

Feasibility study for a weight loss intervention for Breast Cancer. CRANES and The University of Aberdeen Development Trust, Heys S (PI), McNeill G, Clark J, Hoddinott P.

Ways to Intervene and Support Engagement of Older adults Weight Loss Study (WISE OWLS).  Chief Scientist’s Office of the Scottish Government Health Directorate. Kiezebrink K, Clarke A, Avenell A, Hoddinott P, Witham M.

PETER-FEST: Proactive telephone care for breastfeeding women delivered by a dedicated feeding support team in a rural community.  NHS Grampian.  Humphrey T, Hoddinott P, Lau A, Penman K, Bellizzi M. 

A randomized controlled trial of proactive breastfeeding telephone support for mothers of preterm infants.  VR/Formas/VINNOVA/FAS; The Center for Clinical Research Dalarna; The Örebro-Uppsala Regional Research Council; Sweden.  Flacking R, Eriksson M, Olsson H, Ericson J, Hoddinott P

FEST (FEeding Support Team) trial of proactive telephone support for breastfeeding women. NHS Grampian. Hoddinott P (PI), Craig, L, McNicol J, Humphrey T, Riach J.

A prospective study exploring the early infant feeding experiences of parents and their significant others during the first 6 months of life. NHS Health Scotland Research Grant. Ref: RE031. Hoddinott P (PI), Craig L, McInnes R.


Teaching Responsibilities

PhD and MSc student supervision

Teaching on the Qualitative Research Methods course

Supervision and mentoring of research fellows learning qualitative research methods

External Responsibilities

UNICEF UK National Infant Feeding Committee


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