Study on incentives published

Study on incentives published

Featured on University of Aberdeen news page.

The University of Aberdeen news page has featured a study on the use of incentives to breastfeed and to quit smoking. Anne Ludbrook of HERU contributed to the research which was led by Pat Hoddinott of Stirling University. Deokhee Yi also worked on the project while she was employed at HERU.

The study indicated that younger people were more likely to approve of incentives to modify health behaviours.

The full reference is:

Hoddinott, P., Morgan, H., MacLennan, G., Sewel, K., Thomson, G., Bauld, L., Yi, D., Ludbrook, A. and Campbell, M. K. (2014) 'Public acceptability of financial incentives for smoking cessation in pregnancy and breast feeding: a survey of the British public', BMJ Open, 4(7), e005524.

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