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Smarter Choices

 SCSP - Smarter Choices, Smarter Places (for the Scottish Government)

A three year study to monitor and evaluate the Scottish Government’s £15m investment in seven local authorities across Scotland to develop travel behaviour change programmes known as ‘smarter choices’. The investment in the towns of Barrhead, Kirkintilloch/Lenzie, Dumfries, Dundee, Glasgow East, Kirkwall, and Larbert/Stenhousemuir, will include new infrastructure, innovative marketing techniques, financial incentives, streetscape improvements and more sharing of vehicles to make better use of urban space and create healthier and cleaner places to live and work. Dr Jillian Anable and Professor John Nelson will work with Derek Halden Consultancy and Integrated Transport Planning (ITP) to undertake the evaluation and monitoring of the programme using quantitative and qualitative techniques. The stated aims of the SCSP evaluation are to provide a baseline profile of travel behaviour against which change can be measured, establish the impacts of the investment in the seven towns and offer feedback to local authorities delivering the improvements to assist with the effectiveness of delivery. The research project will run until June 2012, and interim findings in 2009 and 2010 will be used to refine the programme delivery to ensure better value.

SC2 - Smarter Choices Follow-on Study (for the Department for Transport)

The Department for Transport has commissioned the same team (Dr Jillian Anable, Lynn Sloman, Dr Sally Cairns, Prof Phil Goodwin and Carey Newson) which undertook the original seminal ‘Smarter Choices’ study in 2004 to evaluate the progress made over the past few years in the three English Sustainable Travel Demonstration Towns (Darlington, Peterborough and Worcester). The stated aims of the research are to evaluate the impact of each individual smart measure in each case study area; to assess the available evidence for the impact of the programme on traffic levels, carbon emissions and wider benefits (e.g. health); to draw conclusions on value-for-money; to look at any evidence for erosion of benefits due to induced traffic and also evidence for any synergistic effects; and to draw lessons for the delivery of large-scale smarter choices programmes elsewhere, including costs and staff resource needed. JA has been involved in data collection and is especially involved in writing the attitudes and carbon chapters of the final report as well as being responsible for quality control of the outputs.