07 March 2017

Business School expert serves up tips on scenario planning at business breakfast

Mark Whittington at Business Breakfast
Mark Whittington at Business Breakfast

An expert in scenario planning from the University of Aberdeen Business School was front and centre at a gathering of over 150 business leaders that took place in Aberdeen last week.

Mark Whittington, programme leader for the MSc Finance & Investment Management, joined the line-up of speakers at the Aberdeen Chamber of Commerce’s Business Breakfast, which took place at the Hilltop Treetops Hotel.

Mark was joined by Wim Thomas, chief energy advisor and head of the energy analysis team in Shell’s Global Scenario Group, to provide expert advice on the importance of planning for the future.

Wim gave an overview of Shell Scenarios, which help governments, academia and business to understand future uncertainties and possibilities.

Meanwhile, Mark discussed how an accountancy-based perspective to scenario planning can encourage a different way of thinking about opportunities that will bring benefits in a range of scenarios.

Mark said: “The first key point about scenario planning is that you can’t plan the future without making sure you understand where you are today.  The second is that you should think about alternative futures, however unpleasant they may be, and how you would react to each one to survive and thrive.”

Author: Elmar Dunninc


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