MSc Marketing Management

Built around the very latest research findings, expert thinking and real-world practice in marketing, the University of Aberdeen’s MSc in Marketing Management is designed to provide students with the knowledge and skills to pursue a career in marketing in a wide and diverse range of twenty-first century business environments.

Upon completing this programme you will be able to add significant value to any organisation by being able to:  

• Appraise the marketplaces for opportunities and threats
• Understand the role of marketing within an organisation
• Critically appraise the relevance and practicality of marketing theories
• Interpret, apply and adapt marketing theories for use in practical settings
• Think and operate creatively to scope, refine and deliver practicable marketing proposals and solutions
• Translate ideas, theories and plans into practice
• Promote products via traditional media, and the Internet
• Work effectively as part of a marketing team
• Manage marketing teams

Bringing together faculty interests, knowledge, experiences and a strong commitment to graduate employability prospects, the programme of six modules and a dissertation/project is designed to enable you to prosper in what is a complex and competitive and continually changing market place.  Importantly, the modules you will study employ a variety of modern and traditional teaching methods including lectures, small-group workshops, computer-based simulations, interpersonal role-plays, negotiating and marketing pitch presentation exercises. Moreover, our programme also offers students the option of following one of two routes in the last stage of the programme: undertaking a traditional research dissertation or a practice-based ‘consultancy project’ based on a specific company-based issue.   

 Stage One

Stage Two

• Marketing Communications
• Consumer Behaviour
• Business Model Innovation
• Research Methods 

Final Stage

• Dissertation or Marketing Project

Assessment

Our programme employs a variety of assessment methods which are designed to assess knowledge, competencies and skills that are required in the role of a modern marketer. Predominantly this means you will be required to prepare reports, group and individual presentation etc. For example, in the Marketing Management module you will be required to work both individually (writing two reports) and as a group (compiling a report and making a formal presentation).

Teaching Methods

Whilst programme content is often delivered through traditional lectures, a very significant proportion of our Marketing Management programme comprises the type of experiential learning in the form of role plays, simulations and task-focused exercises that are designed to improve the real-life practical skills you will need as a future marketer and marketing manager. 

This programme has been designed to prepare you for a wide range of marketing and management roles by developing both your understanding of marketing principles and your practical skill-set that will allow you to lever these in the workplace.