Dr Raluca BUNDUCHI

Senior Lecturer

Personal Details Telephone: +44 (0)1224 273318 Email: r.bunduchi@abdn.ac.uk Personal website: http://homepages.abdn.ac.uk/r.bunduchi/pages/

Research Interests

technology adoption and implementation; inter-organisational trust and collaboration in new product development;

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Teaching Responsibilities

Course coordinator:

BU5027 Business Strategy and Organisation (MBA)

BU5029 Business Innovation and Change (MEI)

MS3042 New Product Development

Other courses:

MS3548 Technology Management

MS4536 Business Strategy

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Admin Responsibilities

Programme Leader for Msc in Management, Enterprise and Innovation

Exam Officer for Undergraduate Management

Advisor of Studies

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Research funding

Principal investigator:

• Co-innovation: The role of inter-organisational relationships in building competencies for new product development (funded by Carnegie, 2009)
• Managing the implementation of innovation in a high tech company (funded by British Academy, 2007-2009)

Co-investigator:

• Developing capacity in technology roadmapping: Research, business practice and policy for Scotland (funded by Scottish Universities Insight Institute, 2011-2012) with Prof. John Finch from Strathclyde

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Publications

Contributions to Journals

Articles

• Bunduchi, R. (in press). 'Trust, partner selection and innovation outcome in collaborative New Product Development'. Production Planning and Control.
  [Online] DOI: 10.1080/09537287.2011.647868
• Bunduchi, R., Weisshaar, C. & Smart, A. (2011). 'Mapping the benefits and costs associated with process innovation: the case of RFID adoption'. Technovation, vol 31, no. 9, pp. 505-521.
  [Online] DOI: 10.1016/j.technovation.2011.04.001
• Bunduchi, R. & Smart, A. (2010). 'Process innovation costs in supply networks: a synthesis'. International Journal of Management Reviews, vol 12, no. 4, pp. 365 - 383.
  [Online] DOI: 10.1111/j.1468-2370.2009.00269.x
  [Online] AURA: IJMR_12_4_2010_working_paper_copy.pdf
• Smart, A., Bunduchi, R. & Gerst, M. (2010). 'The costs of interorganizational IT innovation adoption:RFID technologies in supply networks'. International Journal of Operations & Production Management, vol 30, no. 4, pp. 423-447.
• Bunduchi, R. (2009). 'Implementing best practices to support creativity in NPD cross-functional teams'. International Journal of Innovation Management, vol 13, no. 4, pp. 537-554.
  [Online] DOI: 10.1142/S1363919609002406
• Bunduchi, R., Graham, I., Smart, A. & Williams, R. (2008). 'Homogeneity and Heterogeneity in IT Private Standard Settings: The Institutional Account'. Technology Analysis and Strategic Management, vol 20, no. 4, pp. 389-407.
  [Online] DOI: 10.1080/09537320802141387
• Bunduchi, R. (2008). 'Trust, power and transaction costs in B2B exchanges: a socio-economic approach'. Industrial Marketing Management, vol 37, no. 5, pp. 610-622.
  [Online] DOI: 10.1016/j.indmarman.2007.05.003
• Bunduchi, R., Graham, I. & Williams, R. (2008). 'The evolution of IT standards in academic and commercial communities: Grid standardisation'. International Journal of Quality and Standards, vol 2, no. 1, pp. 40-66.
• Gerst, M. & Bunduchi, R. (2007). 'Intraorganizational power and the adoption of interorganisational IT innovations: The inside story of Covisint'. International Journal of Technology Intelligence and Planning, vol 3, no. 1, pp. 57-74.
  [Online] DOI: 10.1504/IJTIP.2007.013038
• Bunduchi, R., Williams, R., Graham, I. & Smart, A. (2006). 'XML-based clinical data standardisation in the National Health Service Scotland'. Informatics in Primary Care, vol 14, no. 4, pp. 227-234.
• Bunduchi, R. (2005). 'Challenges in implementing information technology standards – results from a case study'. Studia Oeconomica, vol 50, no. 2, pp. 37-47.
• Bunduchi, R. (2005). 'Business relationships in internet-based electronic markets: the role of goodwill trust and transaction costs'. Information Systems Journal, vol 15, no. 4, pp. 321-341.
  [Online] DOI: 10.1111/j.1365-2575.2005.00199.x
• Bunduchi, R., Graham, I., Smart, A. & Williams, R. (2005). 'The Tensions Shaping the Emergence of Standard Bodies: The Case of a National Health Informatics Standards Body'. Prometheus, vol 23, no. 2, pp. 149-166.
  [Online] DOI: 10.1080/08109020500085544
• Gerst, M. & Bunduchi, R. (2005). 'Shaping IT Standardisation in the Automotive Industry - The Role of Power in Driving Portal Standardisation'. Electronic Markets, vol 15, no. 4, pp. 335-343.
  [Online] DOI: 10.1080/10196780500302872

Reviews of Books, Films and Articles

• Bunduchi, R. (2010). 'Book Review. S. Greenstein and V. Stango, Standards and Public Policy, Cambridge University Press (2007) ISBN 978-0-521-86450-3 400pp., Hardback, £50'. Telecommunications Policy, vol 34, no. 5-6, pp. 341-342.
  [Online] DOI: 10.1016/j.telpol.2010.03.005

Chapters in Books, Reports and Conference Proceedings

Chapters

• Graham, I., Bunduchi, R., Gerst, M. & Williams, R. (2009). 'Emergence of standardisation processes: Linkages with users'. K Jakobs (ed.), in: Information communication technology standardisation for e-business: Integrating supply and demand factors. Advances in IT Standards and Standardization and Standardization Research (AISSR), IGI Global, Hershey, PA, USA, pp. 53-64.
• Bunduchi, R. (2007). 'An empirical investigation of the role of trust and power in shaping the use of electronic markets'. F. (ed.), in: Social implications and challenges of e-business. Information Systems Reference, IGI Global / Hershey.
• Bunduchi, R. & Berar, S. (2007). 'Innovation strategies in digital convergence: Nokia and the digital home'. S. (ed.), in: Strategies and Policies in Digital Convergence. Information Systems Reference, IGI Global / Hershey, pp. 102-114.
• Gerst, M. & Bunduchi, R. (2005). 'Challenges in the adoption of RFID standards'. in: Strengthening Competitiveness through Production Networks. Strengthening Competitiveness through Production Networks, pp. 81-90.

Other Contributions

• Smart, A. & Bunduchi, R. (2007). 'Identifying the costs of RFID implementation in supply chains'.

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