Built around the very latest research findings, expert thinking and real-world practice in marketing the University of Aberdeen’s MSc in Marketing Management is designed to provide students with the knowledge and skills to pursue a career in marketing in a wide and diverse range of twenty-first century business environments.
Upon completing this programme you will be able to add significant value to any organisation by being able to:
Bringing together faculty interests, knowledge, experiences and a strong commitment to graduate employability prospects, the programme of six modules and a dissertation/project is designed to enable you to prosper in what is a complex and competitive and continually changing market place. Importantly, the modules you will study employ a variety of modern and traditional teaching methods including lectures, small-group workshops, computer-based simulations, interpersonal role-plays, negotiating and marketing pitch presentation exercises. Moreover, our programme also offers students the option of following one of two routes in the last stage of the programme: undertaking a traditional research dissertation or a practice-based ‘consultancy project’ based on a specific company-based issue.
The Programme is based in the Business School and benefits from strong links with the finance and accounting, economics and property departments.
Precious Ogbomo graduated in 2009 and currently works as a business development strategist for Interkel Group in Nigeria. She also works as a part time Marketing Lecturer at the Simon Page Business School, Lagos, a Chartered Institute of Marketing UK study center.
The MIC programme helped stimulate my interests in business development and strategy. The entrepreneurial focus of the course challenged me to take on an innovation and value driven approach to business.
The details below are intended to give students a guide to the courses they would be studying on the MSc Marketing Management programme. To read what each course is about, click on the course code. The credits shown are Aberdeen credits (30 Aberdeen credits = 15 ECTS). All courses are compulsory. The Programme Director is Mr Russell Williams.